Poppi — founded 2018 by Allison and Stephen Ellsworth. $500M+ 2024 revenue. Acquired by PepsiCo May 2025 for $1.95B. EPR's canonical Poppi reference and the LaForce / Magrino agency record.
The inaugural CPG Citation Share Index 2026 — which CPG giants ChatGPT, Claude, Gemini, Perplexity, AI Overviews cite. P&G owns scale. Unilever owns personal care. Nestlé owns food breadth. Coca-Cola owns beverages. PepsiCo owns snacks. Mondelēz owns confectionery.
PepsiCo has launched Starry — a substantial new lemon-lime soda brand introduced in January 2023 to replace Sierra Mist. The Sierra Mist replacement positioning, the Gen Z-targeted positioning, the regular and zero-sugar formulations, the substantial U.S. retail distribution including Walmart, Kroger, and convenience channels, and the broader cohort-driven product development approach.
Liquid Death — $1.4B. Olipop — $1.85B. Poppi — $1.95B PepsiCo exit. Three challenger beverages built billion-dollar valuations on three different digital PR machines. The tool-by-tool breakdown of how each one outflanked the soda incumbents.
PepsiCo has announced substantial recent management promotions including Al Carey to CEO of North America, Kirk Tanner to president and COO of North American Beverages, and Vivek Sankaran to president and COO of Frito-Lay North America. The internal talent development emphasis, the deep bench positioning, and the broader leadership continuity tradition under CEO Indra Nooyi.
PepsiCo has announced its 2025 Sustainability Plan with multi-year goals across products, planet, and people categories. The reformulation commitments, the 15% agricultural water-use efficiency improvement, the 20% absolute greenhouse gas emissions reduction, the $100 million PepsiCo Foundation women and girls commitment, and the broader Performance with Purpose framework continuity.
Pepsi has launched PepsiMoji — a substantial marketing campaign featuring emoji-branded bottle packaging across more than 100 countries. The five-second video spot integration, the #SayItWithPepsi hashtag integration, the Ketchum and Porter Novelli PR partnership, and the broader strategic logic for Pepsi's symbolic communication strategy.
PepsiCo continues to operate as one of the more substantial portfolio reinvention machines across multiple categories. The diversified portfolio structure, the multi-category architecture, the continuous experimentation culture, the cohort-driven product development, and the broader snack-funded experimentation across Frito-Lay, Quaker, Gatorade, Tropicana, and broader beverage operations.
PepsiCo continues to operate one of the more substantial long-running nonprofit partnerships through its broader Feed The Children relationship. The Americans Feeding Americans Caravan participation, the multi-stakeholder partnership architecture with The Salvation Army and Jewel-Osco, the substantial product contribution across Frito-Lay, Quaker, Life cereal, and Sierra Mist beverages, and the broader long-running partnership effectiveness.
PepsiCo and Twitter have announced one of the more substantial recent brand-platform partnerships. The 52-week duration, the Live for Now anchoring, the pop-concert programming, the Twitter user voting integration, the weekly trending-topic digest, the free music download integration, and the broader strategic logic for both Pepsi and Twitter.