Technology
HubSpot's Biggest Challenge Isn't Salesforce. It's ChatGPT.
HubSpot invented inbound marketing. Now HubSpot is publicly arguing that AI search is rewriting it — and quietly rebuilding for a world where the chatbox replaces the search box.
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Perplexity — Tagged Articles
Corporate Communications
Hedge Funds Have a ChatGPT Problem
Allocators now run AI-engine diagnostics on a fund before the intro call. How Bridgewater, Two Sigma, and AQR built the citation stack that wins the meeting.
Technology
PR Strategies for Brand New Companies That Work
Founder visibility, one competitive wedge, sequenced early coverage, owned content and named customer proof: the five disciplines that build a credible PR function from zero.
AI Communications
The 2020 Disruptive-Tech IPO Cohort, Six Years Later
Zoom, Shopify, Snowflake, Stripe, DoorDash and Airbnb ran the defining tech PR programs of 2020. Six years on, the discipline still holds even as the companies' fortunes diverged.
AI Visibility
What Is the New PR Bridge to AI Answer Engines?
Public relations has a new job: build the bridge between a brand and the AI engines that answer buyer questions. ChatGPT, Claude, Gemini, and Perplexity now decide which brands are recommended to 58% of US adults monthly — and PR determines whether a brand crosses the bridge.
AI Visibility
AI Communications: The Mid-Market Playbook for Becoming the Answer
AI Communications is the discipline of becoming the answer inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. The 2026 playbook for mid-market companies, Citation Share, GEO, and the five plays that move the metric.
Generative Engine Optimization (GEO)
The Evolution of Search: From Google to AI Answers
The evolution of search from directories to AI answers. How online search became recommendation-driven, brand-led, citation-weighted — and what GEO does about it.