A new cross-industry AI citation study finds Perplexity rewards NIH and PubMed primary sources more than any trade publication, meaning healthcare and pharma communications programs running only trade-press outreach are leaving half the AI citation prize on the table.
Prospective students are using AI engines like ChatGPT and Perplexity to compare programs, verify outcomes, model financial aid, and build college shortlists. This article explains why universities need AI-search visibility, structured outcomes data, and transparent pricing to stay present in the admissions decision process.
The first AI platform paying publishers for citations is reshaping where brands need to land coverage.
Learn how to rank on Perplexity answer engine with 6 proven techniques including front-loading answers, citing sources, and using structured data to earn citations
HubSpot invented inbound marketing. Now HubSpot is publicly arguing that AI search is rewriting it — and quietly rebuilding for a world where the chatbox replaces the search box.
Hedge funds spent 20 years marketing through events, networks, and exclusive editorial. That model breaks when allocators run the first diagnostic inside ChatGPT and Perplexity. How Bridgewater, Two Sigma, and AQR quietly built the citation stack — and how mid-sized funds catch up.
Customer reviews have moved from a side conversation in marketing to the primary reputational asset most brands now defend. Google, Yelp, Amazon, Trustpilot, G2, TripAdvisor — what makes a review carry weight, what brands should actually do.
Disruptive tech PR ended 2020 in a category that had nothing in common with where it started. Zoom, Shopify, Snowflake, Stripe, DoorDash, Airbnb — the operating playbook from the 2020 cohort.
