Research
25 Perplexity Prompts for Media Research
25 sourced Perplexity queries for PR teams covering reporter research, competitive monitoring, and fact-checking.
Tag
Perplexity — Tagged Articles
AI Communications
Perplexity for PR: The Complete 2026 Practitioner Guide
How PR teams use Perplexity for reporter briefs, fact-checking, and competitive monitoring in 2026, with query patterns and tiers.
Research
How Journalists Use AI in 2026: Adoption Study
68% of journalists use AI in their workflow. 41% for pre-interview research. 29% to identify sources. ChatGPT leads at 52%, Perplexity at 38%. Only 4% of PR teams have adjusted. The 59-point gap between journalist behavior and PR strategy — and what to do about it.
AI Communications
AI Engines Are Making Invisible Editorial Decisions About Jews. That's a Communications Problem.
A new benchmark scored ChatGPT, Claude, Gemini, and Perplexity on 120 Jewish-topic questions. The findings are an AI Communications case study.
Corporate Communications
Investor Relations Is Becoming AI Relations
Two-thirds of retail microcap investors researched inside an AI engine before opening the 10-K. Kyle Porter, Managing Director of Virgo PR, on why investor relations is becoming AI relations — and the four operational shifts every IR team should make now.
AI Communications
Inside Perplexity's Brand Bias: How the Answer Engine Picks Winners
Perplexity has the smallest user base of the major AI engines and the highest-quality audience. Here's how the answer engine picks winners.
Generative Engine Optimization (GEO)
How Perplexity Shopping Works for Brands: The Answer Layer That Skips the Category Page
Perplexity Shopping is what Amazon looks like when the shelf is an answer. Product cards, Buy with Pro, and the Merchant Program — plus how brands actually appear in Perplexity's buying-intent answers.
Generative Engine Optimization (GEO)
Perplexity Finance vs. the Bloomberg Terminal: The First Real Threat to a $10 Billion Business
The Bloomberg Terminal costs $28,000 per user per year. Perplexity Finance is $20 a month. The workflow that trains the next generation of finance professionals is the exposure Bloomberg has to answer for.
Generative Engine Optimization (GEO)
Perplexity Comet and the Agentic Commerce Problem: When the Browser Buys for You
Perplexity Comet is the sharpest edge of agentic commerce — the browser that navigates, fills the cart, and checks out on the shopper's behalf. What that means for brands, Citation Share, and the death of the click.
AI Visibility
French Publishers Just Released Hard Citation Share Data. Claude Trails ChatGPT.
French research lab Occurrence published the first granular Citation Share dataset across six AI engines. ChatGPT pulls 32% from brand-owned sources. Claude pulls 17%. The gap is the story.