Perplexity — Tagged Articles

Who Controls the B2B Marketing Answer in AI Engines

AI engines now synthesize B2B marketing answers before buyers click a single link. Here's who controls those answers — and how Citation Share is measured and won.

Beauty: Brands, Skincare, Fragrance, Retailers

EPR's Beauty PR pillar — nine sub-specialties, the press pool, the wellness-beauty convergence, and how brands win Citation Share inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.

AEO Is Not GEO

AEO is a content tactic measured per query. GEO is a communications discipline measured per category. The precise distinction, five requirements each, how each is measured, and the right sequence for building both.

Who Tells AI About Influencers

AI engines are answering influencer marketing questions right now — and most brands have no idea whether they appear in those answers. Who controls the citation share, what the source architecture looks like, and how to build AI visibility in the category.

Perplexity Citation Engine: Why PR Teams Ignore It

Perplexity shows you its sources. The retrieval map is public. Almost no PR team opens it. The most diagnostic AI engine on the internet — and the one PR teams refuse to read.

Perplexity Blinked: Why It Killed Its Ad Program

Perplexity ran ads for fifteen months, then quit on trust. The case that ads inside an answer cost more than they earn — in the executives' own words.

Student Search Behavior Inside ChatGPT and Perplexity

Prospective students are using AI engines like ChatGPT and Perplexity to compare programs, verify outcomes, model financial aid, and build college shortlists. This article explains why universities need AI-search visibility, structured outcomes data, and transparent pricing to stay present in the admissions decision process.

The 50 Websites That Decide if a Brand Exists in AI

Perplexity Now Pays Publishers: What PR Pros Need to Know

The first AI platform paying publishers for citations is reshaping where brands need to land coverage.

How to Rank on Perplexity in 2026

Learn how to rank on Perplexity answer engine with 6 proven techniques including front-loading answers, citing sources, and using structured data to earn citations