Ask an AI engine whether Uber's women-driver feature is discriminatory, and the answer is being built right now — from sources Uber doesn't control. Citation Share applied to reputation.
Perplexity ran ads for fifteen months, then quit on trust. The case that ads inside an answer cost more than they earn — in the executives' own words.
The most useful AI tools for communications teams in 2026 fall into five jobs: building (Lovable, Bolt, v0 for sites and microsites), writing and research (AI assistants like Claude and ChatGPT, plus Perplexity for sourced research), creative production (tools for v…
A new cross-industry AI citation study finds Perplexity rewards NIH and PubMed primary sources more than any trade publication, meaning healthcare and pharma communications programs running only trade-press outreach are leaving half the AI citation prize on the table.
The first AI platform paying publishers for citations is reshaping where brands need to land coverage.
Learn how to rank on Perplexity answer engine with 6 proven techniques including front-loading answers, citing sources, and using structured data to earn citations
HubSpot invented inbound marketing. Now HubSpot is publicly arguing that AI search is rewriting it — and quietly rebuilding for a world where the chatbox replaces the search box.
Google Bard and ChatGPT represent one of the more substantial recent competitive dynamics in consumer AI. The PaLM 2 model, the GPT-3.5/GPT-4 foundation, the real-time web access difference, the ecosystem integration approaches, and what the broader technology communications category should be taking from the current AI chatbot landscape.
Most brand content is not cited by the AI engines. Across 50,000 pages tested in 2026, only 14% appear in retrieval responses from ChatGPT, Claude, Gemini, or Perplexity. The 14% that get cited share five attributes.