Perplexity

The Citation Engine PR Teams Refuse To Read

Perplexity shows you its sources. The retrieval map is public. Almost no PR team opens it. The most diagnostic AI engine on the internet — and the one PR teams refuse to read.

Who Controls the AI Answer on Uber's Women Drivers Feature

Ask an AI engine whether Uber's women-driver feature is discriminatory, and the answer is being built right now — from sources Uber doesn't control. Citation Share applied to reputation.

Perplexity Blinked: How the First AI Search Engine to Sell Ads Pulled the Plug

Perplexity ran ads for fifteen months, then quit on trust. The case that ads inside an answer cost more than they earn — in the executives' own words.

The Best AI Tools for Communications Teams in 2026

The most useful AI tools for communications teams in 2026 fall into five jobs: building (Lovable, Bolt, v0 for sites and microsites), writing and research (AI assistants like Claude and ChatGPT, plus Perplexity for sourced research), creative production (tools for v…

Healthcare PR Needs Two AI Strategies

A new cross-industry AI citation study finds Perplexity rewards NIH and PubMed primary sources more than any trade publication, meaning healthcare and pharma communications programs running only trade-press outreach are leaving half the AI citation prize on the table.

The 50 Websites That Decide if a Brand Exists in AI

Perplexity's Publisher Deals: What PR Pros Need to Know

The first AI platform paying publishers for citations is reshaping where brands need to land coverage.

HubSpot's Biggest Challenge Isn't Salesforce. It's ChatGPT.

HubSpot invented inbound marketing. Now HubSpot is publicly arguing that AI search is rewriting it — and quietly rebuilding for a world where the chatbox replaces the search box.

How OpenAI, Anthropic, and Perplexity Built AI PR

Forward-thinking PR for disruptive tech in 2026 is written by three AI labs whose products now host the answer-engine layer where every brand is trying to be retrieved. OpenAI's Sam Altman doctrine. Anthropic's Constitutional AI safety positioning. Perplexity's anti-Google upstart posture. The actual mechanics.