B2B has its own influencer infrastructure — and it runs through LinkedIn and podcasts, not TikTok. The playbook for founder publishing, practitioner partnerships, podcast appearances, and measuring pipeline impact.
Huberman Lab. The Drive. Rogan. Diary of a CEO. AG1, Eight Sleep, WHOOP, Levels ride the clip economy. Three-hour episodes replaced magazine covers.
$1.8T category. MindBodyGreen sold 2023. Well+Good restructured. Huberman, Attia, Rogan replaced magazines. r/Supplements is the trust layer.
Five diversity podcasts worth your time in 2026 — two still producing, three essential back-catalog shows — and what inclusive content strategy looks like for marketers in the AI-citation era.
From a 1978 Vermont gas station to a Unilever subsidiary to a Magnum Ice Cream Company spinoff — and now a founder resignation. Inside the Ben & Jerry's playbook: why activism written into the certificate of incorporation outlived the founders' control, and what consumer brands can copy.
Podcast SEO in 2026 is a transcript, schema, and YouTube problem solved together. 5M+ podcasts, 504M listeners, $2.06B ad market — the seven mechanics that drive retrieval inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
Five low-budget marketing tactics that work in 2026 — founder-led LinkedIn, GEO, micro-influencers, owned podcasts, Reddit seeding. The constraint is operator discipline, not budget.
The retweet was the first amplification signal — public, single-click, measurable. Everything that replaced it is harder to count, more durable when it works, impossible to fake. The six amplification surfaces, why most corporate content goes nowhere, and the EPR Amplification Scorecard.
The U.S. podcast economy crossed $2B in advertising revenue in 2024. Joe Rogan, Acquired, Lenny, Pivot, All-In, The Daily. Podcasts are reputation infrastructure. The EPR Podcast Influence Index.
Joe Rogan averages 11M listeners. MrBeast has 500M+ subscribers and a $5.2B holding company. Alex Cooper, Emma Chamberlain, Dude Perfect — five creators with audiences larger than most metro dailies, and the trust to match.
