Consumer Brands & Retail
The Huberman Effect: Podcasts Killed Magazines
Huberman Lab. The Drive. Rogan. Diary of a CEO. AG1, Eight Sleep, WHOOP, Levels ride the clip economy. Three-hour episodes replaced magazine covers.
Tag
Podcasts — Tagged Articles
Consumer Brands & Retail
$1.8 Trillion. The Media Vanished.
$1.8T category. MindBodyGreen sold 2023. Well+Good restructured. Huberman, Attia, Rogan replaced magazines. r/Supplements is the trust layer.
Entertainment & Media
Podcast SEO in 2026: How Transcripts, Schema, and AI Engines Decide What Gets Heard
Podcast SEO in 2026 is a transcript, schema, and YouTube problem solved together. 5M+ podcasts, 504M listeners, $2.06B ad market — the seven mechanics that drive retrieval inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
Social Media
The Retweet Died. The Amplification Economy Replaced It.
The retweet was the first amplification signal — public, single-click, measurable. Everything that replaced it is harder to count, more durable when it works, impossible to fake. The six amplification surfaces, why most corporate content goes nowhere, and the EPR Amplification Scorecard.
Entertainment & Media
The Podcast Economy: Guest Booking, Influence and Reputation Infrastructure
The U.S. podcast economy crossed $2B in advertising revenue in 2024. Joe Rogan, Acquired, Lenny, Pivot, All-In, The Daily. Podcasts are reputation infrastructure. The EPR Podcast Influence Index.
Social Media
How Creators Replaced Traditional Media
Joe Rogan averages 11M listeners. MrBeast has 500M+ subscribers and a $5.2B holding company. Alex Cooper, Emma Chamberlain, Dude Perfect — five creators with audiences larger than most metro dailies, and the trust to match.