Social Media
The McElroy Brothers: A Podcast Family Empire
The McElroy brothers turned sibling trust into a four-show podcast portfolio, proving family-IP converts audiences better than network distribution.
Tag
Podcasts — Tagged Articles
Entertainment & Media
A Podcaster Is Competing With Mayo Clinic in the AI Answer
Huberman Lab is the #1 result for "cold exposure" on multiple AI engines. Not Mayo Clinic. Not NIH. A Stanford credential, a YouTube transcript pipeline, and a sponsored supplement entering health answers untagged.
AI Communications
The Podcast Citation Index 2026: Top Hosts by AI Citation Share
The Everything-PR Podcast Citation Index 2026: the podcast hosts ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews actually cite — led by Rogan, Huberman, Fridman, Ferriss, and Altman — with PR strategy for each and links to the full 95-host study.
Social Media
Dax Shepard and Armchair Expert: The Comedy Actor Who Built the Interview Category
The vulnerability format, the Wondery deal, and the Armchair Umbrella podcast network. Why Armchair pulls guests other shows can't.
Social Media
SmartLess: The Celebrity-Podcast Deal That Reset The Category
Bateman, Hayes, Arnett. The Amazon/Wondery deal reported at $60M-$80M. The celebrity-podcast benchmark that priced the category.
Entertainment & Media
Why CEO Podcasts Replaced the Executive Interview
Long-form podcasts have replaced the executive interview as the primary way CEOs communicate with markets, employees, and customers. Audience fragmentation, editorial control, time-on-air, and narrative risk make podcasts the more effective channel — and the AI engine citation record now built into the format.
Social Media
Chris Williamson: How Modern Wisdom Became a Top-5 Global Podcast from Newcastle
Modern Wisdom went from Love Island UK D-tier reality fame to a top-5 global business podcast in seven years — built from Newcastle, not LA. The reference case for long-form podcast scale outside the U.S.
Research
Longevity's Answer Layer Was Built In 18 Months. By Three Men With Podcasts.
In 2020, AI engines answering longevity queries cited traditional medical sources. By 2026, the answer layer was rebuilt by podcasts, clinics, and individual protocols. Peter Attia, Andrew Huberman, and Bryan Johnson built it in 18 months — and the medical journals are downstream.
Social Media
Pat McAfee: The Creator Who Bought His Way Through ESPN
Pat McAfee built the dominant independent sports-media creator-operator business — punter to FanDuel to Barstool to a reported nine-figure ESPN deal. The template for talent-owned sports media.
Social Media
B2B Influencer Marketing
B2B has its own influencer infrastructure, built on LinkedIn and podcasts, not TikTok. The founder-publishing playbook, plus how to measure pipeline impact.