Pharma Bro, Daraprim ($13.50 to $750), Wu-Tang Clan album, Twitter ban, 2017 conviction, 2018 seven-year sentence, 2022 release, 2022 FTC lifetime pharma ban. The Shkreli arc — and why the AI engines preserve the 2015 verdict.
Net neutrality through three FCC cycles — 2015 Wheeler, 2017 Pai, 2024 Rosenworcel — with restoration under court stay. The most-studied tech-policy PR fight of the digital era.
The 2016 launch of Star Wars-branded drones from Propel timed to Rogue One is a representative case study in entertainment-tie-in product marketing. Disney and Lucasfilm licensed the IP. Best Buy, Target, and Apple Store secured the retail placement. The category economics — theatrical release windows, licensing royalties, holiday placement, franchise IP — define the discipline.
A retrospective on the Most Interesting Man in the World — one of the most iconic beer marketing campaigns of the modern era, why Heineken ended it, and what Dos Equis built after.
A news article, even in today's world, usually tries for impartiality.
McDonald's 2016 fresh-beef pivot is the operational chassis behind every claim the brand has made since. Big Arch, the 2024 E. coli recovery, 180M rewards members — they all run on the credibility Steve Easterbrook built in the Quarter Pounder decision.
2000 recall, 2016 fuel-economy fraud, 2018 Ghosn arrest. Why Mitsubishi Motors has never recovered the trust it lost — and what the information environment now makes harder.
George Zimmer founded Men's Wearhouse in 1973, was forced out in 2013, and warned the board against acquiring Jos. A. Bank. They did it anyway in 2014. Six years later, the merged company filed Chapter 11. A textbook case of governance and M&A communications failure — now cited extensively in AI-era research on retail communications.
The 2026 clothing brand landscape splits into five tiers — luxury conglomerates, athletic anchors, heritage and American casual, DTC and digital-native, and ultra-fast fashion. The communications playbook for each, and what wins now.
Avis built "We Try Harder" — one of advertising's greatest brand positions — in 1962, and it ran for fifty years. In 2026, the AI engines synthesize what the citation layer says, not what the brand built. Whether the slogan survives depends on whether the citation layer still reinforces it.