PR News
RECALLS: Honda CEO sets an impressive standard
This article contains quotes from Ronn Torossian of 5W.
Tag
consumer pr
PR News
Gus Drakopoulos On Breastaurants walking a fine PR line
When Hooters debuted the chain back in the 1980s, the uproar and raised eyebrows were the best PR, the company could get.
PR Insights & Public Relations Strategy
Starbucks Surprised by Pumpkin Flavored PR Crisis
Ronn Torossian has some comforting and gentle words of wisdom for you.
Corporate PR & Corporate Communications
New Ford CEO Faces A Major PR problem
Ford Motor Company may have made it through the Great Recession in the best shape of all US automakers, but that does not mean incoming CEO Mark Fields does not have some immediate issues on his plate. On April 21, Ford officially announced the planned retirement date of CEO Alan Mulally (at left), and the ascension of current CEO Fields.
PR News
The Best Big Game Commercials
In the quaint and peaceful days of … a couple years ago … Super Bowl advertisers actually waited until the, um, game to reveal their super selections. Not so much, anymore. In the days leading up to the Big Game, revealing early can mean tons of free publicity.
PR News
10 Ways Amazon’s Warehouse Operations Will Blow Your Mind
Amazon’s daily orders are enough to make any retailer green with envy, but it isn’t just numbers that make the behemoth that is Amazon eye-popping.
PR News
Public Relations: A Key Part of a Food Organization’s Growth
Nearly all food companies have their own public relations department or assign their PR tasks to a third party. Public relations are considered a crucial factor that can help a company preserve its image and reputation, and communicate its message to a target audience. The truth is that a positive perception of a business or a non-profit organization can truly boost sales and enhance their bottom line. Therefore, companies should know that public relations are of the utmost importance.
PR News
Welch's Taps Ketchum to Promote Concord Grape Juices
Welch's, the leading marketer of Concord and Niagara grape-based products, appointed global public relations agency Ketchum as its AOR.
Crisis PR & Crisis Communications
Is PayPal Testing New Colors on Its Checkout Pages?
If you recently paid for something via PayPal then you may have noticed a subtle change in its checkout page. It looks like PayPal switched the color of its “Pay Now” button from orange to blue.
PR News
Legendary Pictures Buys Its Very Own FIVE33 Marketing
In entertainment related PR news, Thomas Tull and Legendary Pictures has just acquired in just acquired strategic marketers FIVE33. The Los Angeles and London based marketing firm will be integrated into the overall Legendary scheme of operations according to the company news via Deadline Hollywood.