Welch’s Taps Ketchum to Promote Concord Grape Juices

Welch's

Ketchum announced being appointed as the public relations agency for Welch’s, after a competitive pitch. The account will be led by Ketchum Midwest’s Food & Agriculture Practice, based in Chicago.

Ketchum PR News

The first PR aspect to be handled by Ketchum is raising awareness among consumers regarding the harvest season for Concord grapes, which takes place during the next weeks. Aside sharing the harvest with Welch’s clients, Ketchum will also promote the natural benefits of the grapes, and especially, the benefits of drinking Welch’s 100% grape juice.

Welch’s explained that Ketchum was selected for the company’s understanding of consumer media and creative ideas, but also due to their proven experience in the agriculture space. At its turn, Ketchum has a real passion and appreciation for the story behind growing Concord grapes and their nutrition, according to Bill Zucker, partner and director of Ketchum Midwest.

The agency introduced a few of its “break through” ideas that will set Welch’s apart. You will need to follow Welch’s campaigns in the next months to find out what they are.

Top Public Relations News:

Broward County Board of County Commissioners Issues Marketing RFP

Broward County Board of County Commissioners Issues Marketing RFP

Technology PR: FIFA Introducing Video Technology

Technology PR: FIFA Introducing Video Technology

DIGITAL MARKETING RFP ISSUED BY CITY OF CORPUS CHRISTI

DIGITAL MARKETING RFP ISSUED BY CITY OF CORPUS CHRISTI

The College at Brockport, State University of New York Issues Media Planning RFP

The College at Brockport, State University of New York Issues Media Planning RFP

Fraser Hired by Business Wire

Fraser Hired by Business Wire

Leading Kansas City PR Agencies

Leading Kansas City PR Agencies

K/F Communications Signs Three New Clients

K/F Communications Signs Three New Clients

Amber Heard Continues Denials, Adds Accusations

Amber Heard Continues Denials, Adds Accusations

PR Students Create Anti-Bullying Group as Part of National Competition

PR Students Create Anti-Bullying Group as Part of National Competition

Class-Action Lawsuit Against MDC Partners

Class-Action Lawsuit Against MDC Partners

Leave a Reply

Your email address will not be published. Required fields are marked *