Welch’s Taps Ketchum to Promote Concord Grape Juices

Welch's

Ketchum announced being appointed as the public relations agency for Welch’s, after a competitive pitch. The account will be led by Ketchum Midwest’s Food & Agriculture Practice, based in Chicago.

Ketchum PR News

The first PR aspect to be handled by Ketchum is raising awareness among consumers regarding the harvest season for Concord grapes, which takes place during the next weeks. Aside sharing the harvest with Welch’s clients, Ketchum will also promote the natural benefits of the grapes, and especially, the benefits of drinking Welch’s 100% grape juice.

Welch’s explained that Ketchum was selected for the company’s understanding of consumer media and creative ideas, but also due to their proven experience in the agriculture space. At its turn, Ketchum has a real passion and appreciation for the story behind growing Concord grapes and their nutrition, according to Bill Zucker, partner and director of Ketchum Midwest.

The agency introduced a few of its “break through” ideas that will set Welch’s apart. You will need to follow Welch’s campaigns in the next months to find out what they are.

Top Public Relations News:

Del Norte Local Transportation Commission Issues Social Media RFP

Del Norte Local Transportation Commission Issues Social Media RFP

Content Creation Comes

Content Creation Comes

Facebook to Launch Consultation Program for Automotive Brands

Facebook to Launch Consultation Program for Automotive Brands

Saudi Arabia’s PR Firm Edelman Also Has a Questionable Record On Climate Change

Saudi Arabia’s PR Firm Edelman Also Has a Questionable Record On Climate Change

What’s the Best Social Media Platform for Business?

What’s the Best Social Media Platform for Business?

Public Relations Forum in Europe

Public Relations Forum in Europe

Mid- Ohio Regional Issues Advertising RFP

Mid- Ohio Regional Issues Advertising RFP

The Berman Group: PR Agency Profile

The Berman Group: PR Agency Profile

Okaloosa County Airports Issues RFP For Media Buying, Marketing and Advertising

Okaloosa County Airports Issues RFP For Media Buying, Marketing and Advertising

PUBLIC RELATIONS RFP ISSUED BY DISTRICT OF COLUMBIA

PUBLIC RELATIONS RFP ISSUED BY DISTRICT OF COLUMBIA

Leave a Reply

Your email address will not be published. Required fields are marked *