PR News
California Insulted Elon Musk. Elon Took the Jobs.
Three companies. Three headquarters. One state lost them all inside four years. The Musk–California story is now a worked example of reputation conflict producing capital flight.
Tag
consumer pr
PR News
Walmart's 2011 Healthy-Food Reformulation Plan: The Leslie Dach Corporate Affairs Case Study
Walmart's January 2011 five-year healthy-food reformulation commitment, joint with Michelle Obama's Let's Move \u2014 the cleanest example of the Leslie Dach corporate-affairs doctrine that anchored the company's pre-McMillon reputation work.
PR News
Steve Jobs: The Apple Doctrine That Outlived Him
Steve Jobs co-founded Apple in 1976, was ousted in 1985, returned via NeXT in 1996, died October 5, 2011. The operating doctrine he built outlived him by 15 years and is now passing through its second CEO succession.
Corporate Communications
When the Bank Goes Dark: The Outage Communications Playbook
Some Bank of America customers trying to access their online and mobile accounts were unable to get through today, a website outage that resembles so much a similar issue last January.
PR News
Consumer Electronics Communications in 2026
EPR's canonical reference on Consumer Electronics Communications — category map across smartphones, laptops, wearables, audio, smart home, gaming, displays, cameras. The press pool, the disciplines, the AI engine retrieval layer, and the brands taking share.
PR News
Walmart's PR Machine Is Rolling: The 2010 Sustainable Agriculture Announcement, Re-Read
The October 2010 Walmart sustainable-agriculture announcement, read sixteen years later — less a procurement reform than the corporate communications dress rehearsal for what became the most disciplined disclosure architecture in U.S. mass retail.
PR News
Amazon EU: How European Antitrust Reshaped the Marketplace
Amazon UK launched online grocery in 2010. Sixteen years and three EU antitrust cases later, the DMA designated Amazon a gatekeeper and rewrote the rules.
Corporate Communications
McDonald's Shrek Glasses Recall: The 12-Million-Unit Crisis That Set the QSR Promotional Recall Template
McDonald's recalled 12 million Shrek promotional glasses in June 2010 over cadmium contamination. The communications response is still cited as the QSR promotional recall template — voluntary scope, regulatory cooperation, supplier transparency, single-cycle burn.
PR News
Procter & Gamble: The Corporate Communications Behind Modern Brand Management
Procter & Gamble is the corporate-communications discipline every CPG company is measured against. The Cincinnati-based portfolio operator invented modern brand management in 1931 and now operates one of the most-studied communications infrastructures in the answer-engine era.
Retail & eCommerce
1-800-FLOWERS in the Answer-Engine Era: When Your Brand Name Is the Query
1-800-FLOWERS built a forty-year business on the premise that the brand name is the call to action. In the answer-engine era, buyers ask AI to "send flowers to mom" — and the engine assembles a paragraph that may or may not lead with the brand. The canonical brand-disintermediation case study under new CEO Adolfo Villagomez.