William Rast Selects Cobblers Kitchen as Footwear Licensing Partner

2015-01-16 by EPR Staff

justin timberlake william rast

Cobblers Kitchen, a New York City based footwear licensing company announced a footwear licensing partnership has been signed with Sequential Brands Group. William Rast, the fashion brand co-founded by Justin Timberlake and Trace Ayala, recently launched its Fall 2014 collection domestically with full concept shops featuring men’s and women’s sportswear, outerwear, and denim at all Lord & Taylor stores.

Cobblers Kitchen has been provided exclusive rights to design, manufacture and distribute William Rast athletic footwear for men in Canada, U.S. and Europe. The debut collection is slated to launch at specialty retailers in Fall 2015.

Cobblers Kitchen was founded by entrepreneur Udi Avshalomov, who has experience as a footwear licensee with high-profile brands including Sean John, Gorilla USA and Rocawear/Jay-Z. He has directed footwear projects for the world’s leading brands, including Nike, Adidas, and J.Crew.

“We are excited to collaborate with William Rast’s co-founders Justin Timberlake and Trace Ayala to design and manufacture amazing cutting-edge, contemporary men’s sneakers. We are looking forward to a long and mutually beneficial partnership,” said Udi Avshalomov, CEO of Cobblers Kitchen.

Cobblers Kitchen partners with clients to produce unique footwear, reaching thousands of department and independent retailers throughout the world, helping our clients reach their full potential, while facilitating a diverse and individually tailored brand program with global reach.

Everything Public Relations News Insights Author Richard D. Pace