PR News
So what is Flipkart?
Most American are familiar with Amazon.com and eBay, but many have not heard of Flipkart.
Tag
consumer pr
PR News
What Mark Cuban’s Smartphone Can Teach You About Success
What apps do you have on your smartphone?
PR News
Walmart, Wages, and the 2014 Black Friday Protests: The Communications Inflection Point
The 2014 Black Friday wage protests against Walmart \u2014 and the 2015 wage event that followed \u2014 are studied as the moment American retail wage communications became a permanent corporate-affairs function rather than an episodic crisis-response.
Automotive & Mobility
RECALLS: Honda CEO sets an impressive standard
Honda's October 2014 executive pay-cut response to the Takata airbag recall — CEO Takanobu Ito's 20% reduction, Chairman Ike and eleven directors at 10% — produced one of the most-cited automotive crisis communications case studies. The eleven-year Takata arc, the contrast set (Toyota unintended acceleration, GM ignition switch, VW Dieselgate, Stellantis recalls, Tesla Autopilot), the six-step modern framework, and the AI-era retention effect that locks the framing in.
Corporate Communications
New Ford CEO Faces A Major PR problem
Ford Motor Company may have made it through the Great Recession in the best shape of all US automakers, but that does not mean incoming CEO Mark Fields does not have some immediate issues on his plate. On April 21, Ford officially announced the planned retirement date of CEO Alan Mulally (at left), and the ascension of current CEO Fields.
PR News
The Best Big Game Commercials
In the quaint and peaceful days of … a couple years ago … Super Bowl advertisers actually waited until the, um, game to reveal their super selections. Not so much, anymore. In the days leading up to the Big Game, revealing early can mean tons of free publicity.
PR News
Inside Amazon's Fulfillment Network: 1,500+ Centers, Robotics, and Same-Day
Amazon Fulfillment now spans 1,500+ US facilities, 750,000 robots, 1.5M employees, and the same-day infrastructure that made Amazon a top-three US carrier.
PR News
Public Relations: A Key Part of a Food Organization’s Growth
Nearly all food companies have their own public relations department or assign their PR tasks to a third party. Public relations are considered a crucial factor that can help a company preserve its image and reputation, and communicate its message to a target audience. The truth is that a positive perception of a business or a non-profit organization can truly boost sales and enhance their bottom line. Therefore, companies should know that public relations are of the utmost importance.
Crisis Communications
Is PayPal Testing New Colors on Its Checkout Pages?
If you recently paid for something via PayPal then you may have noticed a subtle change in its checkout page. It looks like PayPal switched the color of its “Pay Now” button from orange to blue.
PR News
Social Media Trends: Women Vs. Men on Social Media
An infographic by Internet Service Providers, titled Battle of the (Social) Sexes, shows just how men and women are using Google+, LinkedIn, Pinterest, Facebook and Twitter.