CPG
Coterie Diapers: PR and Marketing Successes
Coterie Diapers, a brand renowned for its premium, eco-friendly diapers, has made a significant mark in the parenting and baby care industry.
Tag
consumer pr
CPG
Public Relations Tactics to Build Consumer Interest
In today's crowded marketplace, grabbing consumer attention is challenging.
CPG
How to Market Big Ticket Items that Consumers Don’t Replace Often
Salespeople who aren't affiliated with the cost-effective provider in their industry often have to compete with losing deals due to price.
CPG
AI Picks Pet Winners — Not Channel
Direct-to-consumer (DTC) marketing is becoming ever more valuable to pet product brands.
CPG
Easter Marketing Ideas for Snack Brands
As Easter arrives, snack brands must consider Easter marketing ideas to make the most of it.
CPG
Staying Top Of Mind With Customers Companies that are looking to ensure they're the first choice for customers have a few
After all, companies generate more sales when the customers think of the company when they're trying to find a solution to a pain point.
CPG
Creating Content that Reaches Consumers
Companies have many different opportunities in terms of creating content that is going to cater to the interests of the target audience.
Creator Economy
Creator Brand KPIs: How Feastables, Rhode, and Chamberlain Measure Growth
Most ecommerce dashboards measure the wrong things. Feastables, Rhode, and Chamberlain Coffee run smaller dashboards built around five metrics — owned audience growth, launch-day conversion, organic mention velocity, repeat purchase, and creator-attributable revenue share — that predict revenue six months before the P&L shows it.
Wellness
How Hims, Whoop, and Tonal Built Wellness PR
Three wellness brands that broke through between 2020 and 2026 — Hims & Hers (telehealth platform), Whoop (wearable category creator), and Tonal (at-home premium fitness). What each model showed about the modern wellness PR architecture.
Marketing
Nectar Mattress: Best Brand & Marketing
If you are looking at buying a new memory foam mattress, then you'll want to get the best option AND the best deal.