PR News
What recall? Samsung is soaring
Remember last month when the recall of an exploding phone made Samsung the laughingstock of the mobile world?
Tag
consumer pr
PR News
Food Industry Promotes Healthy, Simple Comfort Foods
Fosterfarms.com shares healthier version of favorite comfort foods - trading out pasta for "zoodles" and baked chicken for fried.
PR Insights & Public Relations Strategy
Influencer Public Relations
A news article, even in today's world, usually tries for impartiality.
PR Insights & Public Relations Strategy
Dos Equis Has A New Most Interesting Spokesperson
He was the Most Interesting Man in the World.
PR Insights & Public Relations Strategy
Retail PR: JC Penney Shifting Focus
If you're not living under a rock, you probably realize American department stores are having trouble.
Corporate PR & Corporate Communications
Budweiser Rebrands As America
This may be the most presumptuous branding move in the beer industry since they coined the name, "King of Beers".
PR Insights & Public Relations Strategy
McDonald’s Goes Fresh For Food
Other chains have made the switch, and now it seems McDonald's is going to give it a try.
PR Insights & Public Relations Strategy
What Value Is PepsiMoji’s Campaign?
Pepsi started an emojis campaign to brand their product, but for the most part, they are using typical emojis - nothing exclusively connected to Pepsi.
Corporate PR & Corporate Communications
Mitsubishi in trouble on both sides of the world
Seems like we can't go a week without some big automaker or another getting into trouble.
Editorial
Men's Wearhouse vs. Banks: Merger Doomed From the Start
A little less than two years ago, MW was able to acquire JAB for $1.5 billion.