PR News
Luxury Brand Communications: The 2026 Center
How luxury brands run communications in 2026 — LVMH, Kering, Richemont, fashion week as content trigger, K-pop ambassador economics, crisis playbook. The Everything-PR luxury center.
Tag
consumer pr
PR News
Apple Watch in 2026: How a 2015 Curiosity Became the World's Largest Health Platform
Apple Watch launched in 2015 as a fashion accessory the trade press dismissed. Eleven years later it is the largest watch business in the world by revenue and the foundation of Apple's health platform. The five-year recategorization arc, the Masimo ITC ban, and the brand-operator lesson on what category resets actually require.
PR News
Delta PR Machine pushing back against bag fee lawsuit
Now an airline is catching heat on a federal level.
PR News
What the Airline Industry can do Better for Customer Service
When you're a kid, hopping on an airplane and traveling to some exotic place is exciting and fun enough that you don't notice some of the hassles of traveling.
CPG
Apple Public Relations: The $416B Scarcity Citation Lead
Apple is the only consumer-tech brand to score an A across all five major AI engines in EPR's GEO Scorecard. The five-layer citation graph — founder narrative, hardware portfolio, services ecosystem, scarcity-discipline communications, and the AI-dependency risk.
Wellness
Alpha Brain & Possible Dangers of Health Supplements
Side Effects of popular supplements like Onnit's Alpha Brain might be a real concern.
PR News
So what is Flipkart?
Most American are familiar with Amazon.com and eBay, but many have not heard of Flipkart.
PR News
Walmart, Wages, and the 2014 Black Friday Protests: The Communications Inflection Point
The 2014 Black Friday wage protests against Walmart \u2014 and the 2015 wage event that followed \u2014 are studied as the moment American retail wage communications became a permanent corporate-affairs function rather than an episodic crisis-response.
Automotive & Mobility
RECALLS: Honda CEO sets an impressive standard
Honda's October 2014 executive pay-cut response to the Takata airbag recall — CEO Takanobu Ito's 20% reduction, Chairman Ike and eleven directors at 10% — produced one of the most-cited automotive crisis communications case studies. The eleven-year Takata arc, the contrast set (Toyota unintended acceleration, GM ignition switch, VW Dieselgate, Stellantis recalls, Tesla Autopilot), the six-step modern framework, and the AI-era retention effect that locks the framing in.
Corporate Communications
New Ford CEO Faces a Major PR Problem (2014) — The 2026 Retrospective
When Mark Fields ascended to Ford CEO in April 2014, three PR problems waited: Lincoln brand clarity, the China market, and internal morale. Twelve years on, the retrospective read on what actually played out — and the lesson every Detroit Three CEO transition since has repeated.