Star Wars Drones Out In Time For Rogue One
It didn’t take long for Unmanned Flying Vehicles (AVF), otherwise known as “drones,” to become a hit on the consumer market. Soon, everyone had a friend or neighbor who owned a drone, and school...
Tagged: consumer pr
What recall? Samsung is soaring
Remember last month when the recall of an exploding phone made Samsung the laughingstock of the mobile world? Well, that worm seems to have turned. First, some are reporting that the Galaxy’s top opponent in...
Food Industry Promotes Healthy, Simple Comfort Foods
Fosterfarms.com shares healthier version of favorite comfort foods – trading out pasta for “zoodles” and baked chicken for fried. There are many ways to “healthify” the foods we eat and that trend increases as...
Influencer Public Relations
A news article, even in today’s world, usually tries for impartiality. Influencers, on the other hand, have no such need or requirement. In fact, they can absolutely take sides, steer in one direction, and...
Dos Equis Has A New Most Interesting Spokesperson
He was the Most Interesting Man in the World. Now he’s an average civilian. For weeks fans and marketing gurus wondered who would take over as the Most Interesting spokesman for Dos Equis beer....
Retail PR: JC Penney Shifting Focus
If you’re not living under a rock, you probably realize American department stores are having trouble. Across the board, most big names are seeing sales drop and customers find other places to buy what...
Budweiser Rebrands As America
This may be the most presumptuous branding move in the beer industry since they coined the name, “King of Beers” … or it could be one of the most shrewd and audacious marketing moves...
McDonald’s Goes Fresh For Food
In an effort to regain some lost ground in its key demographics, McDonald’s opted to try something fairly revolutionary in today’s fast food marketplace – fresh beef. Other chains have made the switch, and...
What Value Is PepsiMoji’s Campaign?
Pepsi started an emojis campaign to brand their product, but for the most part, they are using typical emojis – nothing exclusively connected to Pepsi. Some feel the new campaign is Pepsi’s slant on...
Mitsubishi in trouble on both sides of the world
Seems like we can’t go a week without some big automaker or another getting into trouble. From Ford’s new plant in Mexico to the VW emissions scandal and GM’s ignition debacle, automakers are hurting...
