
Jennifer Risi Built The Sway Effect Around Independent Agencies and DEI
Jennifer Risi, former Worldwide CCO at Ogilvy, founded The Sway Effect in 2019 as a network of independent agencies with DEI at the center of the operating model.

Jennifer Risi, former Worldwide CCO at Ogilvy, founded The Sway Effect in 2019 as a network of independent agencies with DEI at the center of the operating model.

Julia Lemberskiy, former Uber Head of Expansion, co-founded JJ Studio in 2020 after a COVID layoff. Grew to a dozen+ clients and $1M annualized revenue in six months.

Peter Dayot founded Publicus Community in 2011 for resort real estate and hospitality. On Hipsturbia, master-planned communities, and helping clients generate billions in revenue.

Amy Scissons, CMO of global leadership advisory firm Russell Reynolds Associates, on the post-pandemic marcomms playbook: sensitivity audits, digital shift, and B2B trends.

John Corey, founding partner of Chicago-based Greentarget, on the firm's survey of 100+ journalists on fake news — and what the findings mean for PR.

Katerina Antonova, founder of Aeris PR, on the KPI-driven boutique tech PR model serving startups and VC funds across the US, Europe, and Russia.

Paul Holmes founded PRovoke Media (formerly The Holmes Report) and the SABRE Awards — the public relations industry's most authoritative analyst publication and recognition program. Profile and Q&A on the figure who built the trade's editorial standard.

Victoria Vaughan, former CEO of Cointelegraph, co-founded ICL agency. Web3 and blockchain PR with reps in SF, NY, Paris, Bangkok, and the Middle East. NYT, WSJ, AP placements.

PostcardMania's CMO on cracking the direct-mail code across 350+ industries, the 2008 real-estate pivot, and building an $64M direct-mail operation in Clearwater — a 2021 Everything-PR interview.

It takes far more than a quiver of sought after works by leading contemporary artists to stand out in the saturated art market.