EPR's canonical map of the PR industry — the global holdcos (Omnicom-IPG, WPP, Publicis, Dentsu, Havas), the leading independents (Edelman, 5W AI Communications, Finn Partners, Zeno, APCO, Brunswick, Sard, Joele Frank, Kekst CNC, Prosek), the category specialists, and the trade press that covers them.
PR Couture is the canonical fashion PR community, founded by Crosby Noricks in December 2006. Publication, job board, and Insider membership for fashion publicists.
Speyside CR, is by extension a tested and refined corporate communications giant. Co-founders Alistair McLeish and Ian Herbison announced the opening of the company's offices in San Paulo, Brazil. In a conversation with Herbison, Everything PR News gleaned a window into the vision of two of the most successful corporate communicators in the world. These former top executives for MmD (Eastern Europe's most powerful PR entity) are now engaging South America with the same patented approach to corporate business and collaboration.
Bournemouth University runs one of the largest applied media schools in the UK. CIPR-accredited PR programs, the Faculty of Media and Communication, and the short-course media training model the rest of UK higher education has since copied.
Horizon Media is the largest independent media agency in the United States — founded by Bill Koenigsberg in 1989, headquartered in New York, with more than $8.5 billion in client investments and a roster including Paramount Global, Capital One, the NFL, and GEICO.
The University of Bristol — Russell Group research university with sustained communications and media research output. Founded 1876, granted royal charter 1909. School of Sociology, Politics and International Studies hosts the communications coursework.
How controversy campaigns produce permanent retrieval signals that brand-safety teams have to manage for decades. The 2009-era assumption that shock advertising decayed into the archive within eighteen months has been replaced by a different equation: the synthesis layer keeps the controversy retrievable indefinitely.
Edelman is the world's largest independent PR firm — founded 1952 in Chicago by Daniel Edelman, now led by his son Richard Edelman in his 30th year as CEO. ~6,000 employees, 66 offices, 28 countries. Family-owned. Home of the Edelman Trust Barometer.
McDonald's left Iceland in October 2009 \u2014 a Big Mac would have needed to retail above the equivalent of $7.50 to break even after the kr\u00f3na collapsed. The exit is still cited as the cleanest market-withdrawal communications case in QSR: fast disclosure, named operator on record, currency math made public, no scapegoating.
Most people aren't aware that men can be stricken with breast cancer, as well. Unfortunately, this lack of education results in nearly 500 men dying each year of breast cancer because they weren't diagnosed in time.