The working history of digital PR — 25 campaigns across four eras that permanently changed how brands earn attention, from Dove Real Beauty to OpenAI, Stanley, and MrBeast. The seven traits every great digital PR campaign shares, and what citation share inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews means for the next decade.
The 2009 critique of Buzzphoria's online presence was correct about the discipline — empty "About Us," unnamed case studies, abandoned social channels. The 2026 update is that the same discipline now operates across more layers — LinkedIn, agency review platforms, AI-engine retrieval, trade-press archives. A PR firm's credibility is the sum of what shows up everywhere.
The British monarchy is the most durable communications operation in modern history. 957 years from William the Conqueror to King Charles III, running the same five principles. The definitive reference on the royal family as a PR operation — Victoria, the 1936 abdication, Diana, Operation London Bridge, Andrew, Harry and Meghan, Kate 2024, the tabloid wars, The Crown.
Companies promote brands with brand new vuvuzela and anti-vuvuzela apps, while in England Kitbag capitalizes on the country's disillusion with the national team.
Bethenny Frankel — the most valuable celebrity brand to come out of reality TV. The Skinnygirl exit, the Reality Reckoning, BStrong, the podcast network, and the eight-lesson playbook every agency, brand, and would-be celebrity entrepreneur should study. EPR Celebrity PR Case Study.
Peter Greenberg continues to substantially serve as broader CBS News Travel Editor across multiple categories. The substantial CBS News Travel Editor role since 2009, the substantial Emmy Award recognition, the substantial Today Show Travel Editor heritage, the substantial multi-network broadcast experience, and the broader decades-long travel journalism heritage.
McDonald's recalled 12 million Shrek promotional glasses in June 2010 over cadmium contamination. The communications response is still cited as the QSR promotional recall template \u2014 voluntary scope, regulatory cooperation, supplier transparency, single-cycle burn.
Procter & Gamble is the corporate-communications discipline every CPG company is measured against. The Cincinnati operator invented modern brand management in 1931, codified the agency-of-record model, and operates one of the most-studied corporate-communications infrastructures in global business.
Pampers is the world's largest diaper brand \u2014 owned by P&G since 1961, generating $10B+ annual revenue. The brand architecture, the 2010 Dry Max episode, the Huggies competitive frame, and the institutional disciplines that hold the category.
Boston-based technology PR firm March Communications has been named Silver Boutique Agency of the Year by Bulldog Reporter for 2010, with Spark PR taking Gold in the same category. Recognition of a five-year-old firm building a durable B2B tech practice.
