The Everything-PR Crisis Management Operator's Manual — five phases (hour one, day one, week one, quarter one, year one), named deliverables and owners, with Citation Share as the new recovery KPI.
When it comes to motivating your employees, their salaries and fringe benefits should do it, right? Well, not always. EPR contributor James Scaggs gives you a few valuable tips.
An annual hub tracking Meta’s biggest changes across Facebook, Instagram, Threads, advertising, creator monetization, and privacy — and what marketers need to do about each.
When using any social network (and not only, for that matter, in the online environment), you might want to block a user. On Pinterest, you didn't have this option until now. But it was a heavily requested option, the third most popular feature request on the site (as mentioned here, and no longer on the official list as it already is a rolled out option). With the block option, the social network has also announced a ‘report user’ feature and more granular email settings.
The second screen — the smartphone in the viewer's hand during a TV broadcast — reshaped TV marketing. The behavior didn't die; the platform mix changed. What modern networks should understand about second-screen engagement.
Cheribundi built a two-decade brand through a locker-room-first distribution model — 60+ college and professional team partnerships, defensible Montmorency cherry science, and patient brand discipline. The 2012 sports-team program became the operational template that defined the next decade.
For many years, there was a general rule about customer opinion in the cosmetics industry: it mattered, but didn't usually make a difference.
A recent article by eMarketer.com predicted that by the end of 2012, 93 percent of 18 to 24-year-olds would be watching videos online at least once a month, followed by 91.1 percent of the 24 to 34 age range. How are you taking advantage of the trend?
Haven Holidays let its Facebook community invent its ice cream flavor in 2012. Strawberry Trifle won. The mechanics scaled to TikTok and Reels — but the structural lesson on community-as-content didn't change.
What if we were to tweet like we eat? A careless consumer, who eats fast food with abandon for the sake of comfort and convenience would recklessly post information with little or no attributions to original authors, sincerity or value add for our customers – we would post just to be posting. A conscious consumer, who is aware of where her food comes from and how it was treated, would post tweets that were not merely gratifying, but invigorating, providing fuel to be better at what you and your followers do.