Insights & Strategy
Creativity and Business: The Quotes That Still Hold
Ogilvy, Drucker, Branson, Bernbach, McCabe, Lois. The business and creativity quotes that still hold — and why the principle underneath each one still compounds.
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pr resources — Tagged Articles
Insights & Strategy
Women Who Run Public Relations: The 2026 Senior Leadership List
Women lead the modern PR industry by every measurable headcount metric and a substantial share of senior leadership. The 2026 update to EPR's list: senior women who run independent agencies, hold senior holding-company roles, lead in-house communications at the Fortune 500, and edit the trade press. Alison Brod, Joele Frank, Deirdre Breakenridge, Karen van Bergen, Renee Soto, Helen King.
PR, AI & Communications News
Do it Yourself Public Relations: To DIY or not to DIY your PR
Whether you run a large organization or you're self-employed, you'll find that a little public relations goes a long way in getting your name out there.
PR, AI & Communications News
The PR Job Interview Process
The PR job interview is shorter, faster, and more focused on the work than most candidates expect. The standard three rounds, the writing test, the questions to expect, the questions worth asking back, and the things that disqualify candidates fast.
PR, AI & Communications News
Why companies hire motivational speakers to achieve their goals?
Motivation is what keeps people moving towards a goal. For your company to achieve great results, you need to have a group of motivated employees. If the staff lacks motivation, you will see that reflected in lower job satisfaction and lower employee productivity. Motivational speakers can help you to boost the morale and energy level of your staff. They can also help by spurring new ideas and providing specific knowledge. Here are some of the reasons why corporations hire motivational speakers, and how this can help achieve business goals.
Insights & Strategy
Is PR Important? Why Public Relations Matters
Public relations builds reputation, narrative continuity, crisis resilience, and the credibility a company cannot buy. Why PR matters, what it produces, and what it costs to underfund it.
PR, AI & Communications News
Bridging the Great Divide: Challenges in International Marketing
The global marketplace we live in has many inherent advantages, and a few stumbling blocks we ought to be aware of. For the unsuspecting marketer, the mistake of applying a blanket strategy to all cultural marketing initiatives is foolhardy.
PR, AI & Communications News
ING Vysya Bank Selects IBM MobileFirst for Mobile Banking
ING Vysya Bank has selected IBM MobileFirst for its new mobile banking application. The platform decision, the broader Indian mobile banking opportunity, and what other banks should be watching as the Indian private-sector banking category invests substantially in mobile capability.
Technology
BitTorrent: From P2P Pioneer to Crypto Infrastructure
From the 2001 protocol to the 2018 TRON acquisition to today's BTT and BitTorrent Chain — EPR's definitive reference on BitTorrent inside the crypto economy.
Marketing
Is PayPal Testing New Colors on Its Checkout Pages?
If you recently paid for something via PayPal then you may have noticed a subtle change in its checkout page. It looks like PayPal switched the color of its “Pay Now” button from orange to blue.