EPR's reference on Erika Hayes James and Lynn Perry Wooten's foundational crisis leadership work — analyzing BP, Toyota, Tylenol, Exxon Valdez, and the 2008-2009 banking collapse. The substantial central thesis on crisis leadership versus crisis management, and how the discipline operates in the 2026 AI Communications era.
Reputation laundering has a long history. Autocratic regimes, sanctioned oligarchs, and disgraced executives hire elite communications firms to manufacture an acceptable public image. The playbook, the ethical line, and how the industry operates around it.
The working history of digital PR — 25 campaigns across four eras that permanently changed how brands earn attention, from Dove Real Beauty to OpenAI, Stanley, and MrBeast. The seven traits every great digital PR campaign shares, and what citation share inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews means for the next decade.
The 2009 critique of Buzzphoria's online presence was correct about the discipline — empty "About Us," unnamed case studies, abandoned social channels. The 2026 update is that the same discipline now operates across more layers — LinkedIn, agency review platforms, AI-engine retrieval, trade-press archives. A PR firm's credibility is the sum of what shows up everywhere.
Yomego has recently launched My Social Media Reputation, a service to measure brands' online reputation and provide recommendations for improvement.
Fast Company's 2010 Influence Project measured social clout by unique link clicks. TechCrunch called it a pyramid scheme. The archived EPR analysis, and what it predicted about every measurement system since.
The British monarchy is the most durable communications operation in modern history. 957 years from William the Conqueror to King Charles III, running the same five principles. The definitive reference on the royal family as a PR operation — Victoria, the 1936 abdication, Diana, Operation London Bridge, Andrew, Harry and Meghan, Kate 2024, the tabloid wars, The Crown.
EPR's preserved 2010 interview with Craigslist founder Craig Newmark — and the 2026 context wrapper covering Craig Newmark Philanthropies, the CUNY journalism school renaming, the cybersecurity grants, and why Craigslist remains independent and profitable.
Sixteen years ago the question was whether social media had gone mainstream. The bigger shift underneath: public relations itself became consumer infrastructure, embedded in every founder's channel, every executive's positioning, and every AI engine answer.
Have you ever thought this: "I'd get involved in social media, but there's just no way to tell if I'm getting any results from it." That is an excuse that I hear often from companies who aren't yet involved in social media. That's it is, though--an excuse.