Editorial
How to Spot a Bad PR Firm: Six Tells in the First 30 Days
A bad PR firm is identifiable in 30 days — vague reporting, junior staffing, no AI Citation Share measurement, recycled targets, vague contracts. Six tells to know.
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PR
Industry Leaders
Michael Sitrick Joins Oxis Biotech Advisory Board
Michael Sitrick, founder and chairman of Sitrick And Company, joined the business advisory board of Oxis Biotech, a development-stage biotech subsidiary.
Insights & Strategy
4 Legal Strategies For Public Relations Material To Remain Confidential and Privileged
When a PR firm is acting as an agent for a lawyer AND meets certain criteria, then privilege often stands, and materials are likely to remain confidential.
PR News
4 Times a PR Firm was Needed to Manage a Crisis Situation
The sad news is that the four situations listed below - could have been handled better from the very beginning.
PR News
Sports PR: How Brands, Leagues, Teams, and Athletes Win the AI Era
The 2026 Sports PR pillar: brand campaign work, athlete representation, league communications, and AI visibility. Just Do It, Be Like Mike, Caitlin Clark, Patrick Mahomes, and the AI engine playbook.
PR News
Florida Bar Association Was Right To Hire Schwartz Media Strategies
The Miami Florida based PR firm of Schwartz Media Strategies pitched stories to news organizations and media trained Bar president Ramon Abadin.
Insights & Strategy
How Lovable Listens — The AI-Native Founder Voice Playbook
Founder voice used to mean blog posts and conference talks. For an AI-native startup like Lovable, founder voice is a continuous, multi-surface operating discipline — listening to users in public, engaging on Hacker News, X, Reddit, and Discord, and producing the kind of conversation the AI engines later cite.
PR News
Complete Public Relations and Cops: Where PR Comes to Help in South Carolina
Police aggression is accountable again in the city of Seneca, South Carolina where an unarmed 19-year-old male was shot and killed.
Insights & Strategy
How To Edit On Wikipedia: Everything PR News Tips
Learn how your PR Agency can use and edit pages on wikipedia.
PR News
David Bass of Raptor Strategies: Suspect In Burglary!
Raptor Strategies, a Washington DC public relations and consultancy firm, was started by David Bass in 2009.