Sard Verbinnen advised UAB on its 2014 decision to cut football \u2014 a campaign that fell apart on disclosure. UAB football was reinstated in 2017. The Sard case file inside FGS Global's history.
How social platforms are moving from media properties to storefronts. The discovery-to-purchase compression, the rise of the influencer sales layer, and what it means for brand communications.
From the 2001 Fake Sheikh tape to her 2023 elevation as Duchess of Edinburgh, Sophie's 22-year reputation arc is the textbook long-horizon repair case.
Tunisia's destination-tourism recovery from the June 2015 Sousse attack became one of the most-studied terror-affected tourism communications cases in modern travel PR. The hybrid recovery sequence, the trade-press primacy, and the four-year horizon now treated as baseline.
Cultural Counsel — founded by Adam Abdalla in 2015 — is one of the most-cited specialist PR firms in the global art world. Bronx Museum, Creative Time, NADA, PAMM, UTA Fine Arts. The profile, the discipline, and why arts PR operates on rules that do not generalize from any other category.
Everyone's favorite social lubricant and party juice.
In Australia, Belle Gibson is a household name, dominating media coverage.
Surge pricing, ETA prediction, marketplace balancing, fraud detection — the seven big data systems Uber runs to keep the world's largest ride-hailing platform live across 70 countries and 10,000+ cities.
There's a reason that diversification is a sound practice in many areas including your investing and your marketing.
Organic reach is gone. Creator economics rule. Brand channels are noise. The 2026 rules for what works on social — and what AI engines retrieve from Reddit, YouTube, X long-form, and LinkedIn.