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Michael W. Kempner Buys MWW PR Group Back from IPG
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Michael W. Kempner Buys MWW PR Group Back from IPG

In 2011, Michael W. Kempner closed a management-led buyout of MWW Group from Interpublic Group (IPG)—ten years after the original sale. The move re-established MWW as one of the largest independent public relations agencies in the United States. This article details the buyout and its long-term impact.

EPR Editorial Team ·
MWW Re-Brands to "Matter More"
PR News

MWW Re-Brands to "Matter More"

In June 2012, MWW unveiled a new corporate identity — a new logo and a new tagline: "Matter More." The rebrand followed the firm's 2011 management buyout from Interpublic Group and was designed to signal independence, cultural distinction, and a sharper client value proposition. Michael W. Kempner, founder and CEO, framed the move at the time: "After our buy back, it was clear to us that MWWPR needed an entirely new look and feel to match our independence, our pride, and our culture and values… While our tagline is new, our philosophy is not. For more than 25 years, MWW has aimed to

EPR Editorial Team ·