The Astronomer-Coldplay corporate crisis communications case study explores how a 15-second clip led to CEO resignations and became a lasting reference due to instant global virality, AI amplification, and a sustained press cycle impacting personal and corporate communications.
The Recommendation Loop is a self-reinforcing mechanic where AI engines name the same brands. This loop creates a barrier for challenger brands, but understanding it can help them break into AI recommendations by building a credible footprint in trusted sources.
A New York Times investigation detailed Terakeet's work for Goldman Sachs to neutralize "association risk" by manipulating search results related to Kathryn Ruemmler and Jeffrey Epstein. The firm aimed to displace negative content with positive narratives but ultimately failed, leading to Ruemmler's resignation. The exposé highlights a broader industry model of reputation management through search engine optimization, now facing challenges from increased scrutiny and the rise of AI-powered search.
Building a cannabis brand in a restricted-advertising environment requires focusing on earned media, owned content, community, and founder visibility. This guide outlines strategies for cannabis brand building.
Influencer marketing built crypto's first audiences but also led to public regulatory enforcement. The SEC's actions targeted undisclosed payments, not creator programs themselves. This article provides a compliant playbook for crypto creator programs, emphasizing disclosure, proper creator briefing, and building genuine influence to avoid regulatory pitfalls.
Every generation gets one technology that resets everything. Email reset how the world communicates. The personal computer reset how the world works. The cellphone reset where people live their lives. Artificial intelligence is the next one — and it is bigger than all three.
Many brands treat securing talent like a mere booking, a transaction completed by writing a check. However, successfully securing the right talent is a deal, requiring focus on leverage, fit, clarity, and speed. This article explores how to navigate the evolving talent landscape and build lasting relationships for effective brand partnerships.
A campaign microsite is a dedicated, single-purpose site for one campaign, launch, or initiative. It is separate from the corporate site on purpose. It has one job, one message, one call to action — and it can be taken down when th…
X (formerly Twitter) underwent substantial changes following the 2022 ownership transition. This article examines what has changed for brand crisis response on the platform and what still works, offering an operational checklist and key takeaways for firms to update their strategies.
The GENIUS Act moved stablecoins into a federal regulatory framework, changing communications from defensive to an open, competitive asset. This article explains how stablecoin issuers should adapt their communications strategy to highlight compliance, ensure continuous reserve transparency, communicate use cases, and separate policy from product voice.