The move from agency to in-house communications is one of the most common career transitions in public relations, but it's frequently underestimated in terms of how different the work actually is. This article provides a comprehensive guide to understanding what changes and how to prepare for a successful transition.
PR is a force multiplier, not a foundation. Right moments: funding rounds, competitive category entry, pre-IPO, category creation, post-PMF. Wrong moments: pre-PMF, nothing to say.
Most clients have a fuzzy picture of what their PR agency is doing when they are not on a call together. This article provides a clear-eyed look at what actually happens inside a good agency on a typical day—and what separates excellent work from average work at every stage.
Most proposals look the same — bold case studies, impressive logos, same menu of tactics. Eight questions that separate agencies that will perform from agencies that win rooms and lose accounts.
The leading public relations agencies in Washington State and Seattle — covering technology, aerospace, retail brands, sustainability, and corporate communications. Updated 2026.
The leading public relations agencies in Texas, covering Dallas, Houston, Austin, and statewide specialists across corporate, technology, energy, and consumer sectors. 2026.
The IPO roadshow now plays to a second audience — AI engines that summarize every published word about a company and lock in the foundational Machine Narrative for years. The quiet-period problem: the engines keep building the issuer's profile while management is legally silent. What CFOs and IROs are doing about it.
Four policies cover most of a company's AI exposure — AI Use, Stakeholder Disclosure, Approved-Tools Register, Confidentiality. Paste-ready draft language for each.
CEOs are asking five new questions about reputation. None are what the legacy communications stack was built to answer. A study of 480+ S&P 500 earnings calls.
Boeing, J&J, BP, Wells Fargo, Theranos, Volkswagen, Bud Light, FTX. How five AI engines rank and frame 25 reputation-crisis brands — and what it means for crisis recovery.
