Heritage Auctions ranks #5 with a Composite score of 62 in The Auction House Citation Share Index 2026. The index, which evaluates auction houses across six scoring signals, places Heritage behind Sotheby's, Christie's, Phillips, and Bonhams. Heritage's position reflects a collectibles-focused retrieval profile distinct from the art-and-decorative-arts category leaders.
The Anthropic Hermes incident was a three-week crisis triggered by a billing bug that went viral. This case study examines the communications strategy—what worked, what failed, and operational lessons for AI platform teams managing technical crises in public.
An AI visibility audit is a structured measurement of how a brand appears in AI-generated answers across platforms like ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. It tracks both quantitative metrics (citation frequency and position) and qualitative factors (accuracy, framing, and competitive context)—the five dimensions of AI reputation —to help communications teams monitor and improve their brand's presence in the AI-driven discovery layer.
The 2013 AMPAS decision to simplify "the 85th Annual Academy Awards" to "The Oscars" documented a structural shift in how major institutions now communicate. This case study explores naming convergence, where an institution's official terminology is aligned with the language its audiences actually use. This is crucial for heritage brands navigating the casualization of communication and the rise of AI-mediated retrieval.
The question of whether AI would change PR is settled. The question now is whether communicators understand what changed — and whether they're building for it. Ronn Torossian on Citation Share, GEO, and the new infrastructure of public relations.
AI reputation isn't a single score; it's a composite of five independent dimensions: accuracy, sentiment, completeness, consistency, and control. Understanding each dimension is crucial for auditing and managing a brand's AI-held reputation across major AI engines like ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. Each dimension reveals different challenges and demands specific fixes, from rectifying out-of-date training data to shaping future answers through earned media and owned content. This article breaks down how these dimensions combine to give a directional view of your brand's AI standing and provides a repair plan for any identified issues.
Healthcare communications are undergoing a rapid and profound transformation due to AI. This article explores how AI engines are becoming the primary intermediaries for information discovery in healthcare, impacting everything from patient discovery to crisis response. Learn about the seven dimensions of AI communications for healthcare and what leading organizations are doing to adapt.
Wikipedia is the reputation layer, meaning AI engines read it as authoritative for biographical and organizational identity. Learn how to engage with Wikipedia ethically for reputation management.
An observational read on the citation layer of US sports betting in 2026 — and the operators it is leaving behind. Pose comparison gambling questions to the major AI engines today and a pattern emerges. The same handful of names show up. Repeatedly. Across queries, across engines, across phrasing. That pattern is the citation layer of US sports betting in 2026. It is not a ranking. It is not paid placement. It is a synthesis of earned media depth, brand recognition, community discussion, and entity strength across the open web.
The wellness industry has exploded to $1.8 trillion, but traditional PR tactics are failing to reach modern, skeptical consumers. This article explores how discovery and trust have shifted from magazines to podcasts, social media, and AI, and outlines a new approach for effective wellness PR.