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80 Million AI Citations Just Got Audited — and Most PR Media Lists Are Wrong
PR Insights & Public Relations Strategy

80 Million AI Citations Just Got Audited — and Most PR Media Lists Are Wrong

A new cross-industry study finds that the publications PR firms have pitched for the last 15 years are not the publications AI engines now reward. The study, "The Trade Press AI Index 2026," analyzes 680 million AI citations and finds that 15 domains own 68% of the AI citation market, a concentration far more extreme than Google PageRank ever produced. The Index outlines five shifts every comms function should execute in the next 90 days.

Editorial Team ·
Precision Wins — How the Best Digital PR Campaigns Master the 5Ws
PR Insights & Public Relations Strategy

Precision Wins — How the Best Digital PR Campaigns Master the 5Ws

Clarity, not just creativity, is the key to successful digital PR. This article explores how the 5Ws framework—Who, What, When, Where, and Why—transforms digital PR from noise into narrative, using examples like Spotify Wrapped, Nike's Colin Kaepernick campaign, and Airbnb's "We Accept" initiative. It emphasizes the importance of answering these fundamental questions with precision to create campaigns that resonate, engage, and achieve widespread understanding.

Editorial Team ·
The First Sales Call Now Happens Inside ChatGPT — and Most Tech Companies Are Losing It
Technology PR & Tech Communications

The First Sales Call Now Happens Inside ChatGPT — and Most Tech Companies Are Losing It

The first meaningful interaction with potential buyers now happens inside AI platforms like ChatGPT. Tech companies must adapt their strategies to prioritize AI engine visibility, as buyers are researching and forming impressions there before ever reaching a company's website. This shift compresses the sales funnel and requires a new approach to PR, SEO, and content marketing to ensure accurate and prominent AI citations.

Kyle Porter ·
Beauty AI Communications: The Complete 2026 Guide
AI PR

Beauty AI Communications: The Complete 2026 Guide

This guide introduces a framework for understanding what beauty brands are now competing for, how that competition is structured, and how leading brands are building the authority signals that tend to influence AI recommendation patterns. It also covers the five layers of the AI Beauty Authority Stack, how beauty discovery happens in 2026, what generative search platforms favor, and how to measure AI communications performance.

Editorial Team ·
Identity Resolution Vendors: Who's Actually Talking to Press
PR News

Identity Resolution Vendors: Who's Actually Talking to Press

We tracked press mentions across the top 20 identity resolution vendors for the first quarter of 2026. LiveRamp dominated. The rest were functionally invisible. This pattern is consistent across other AdTech sub-categories, where a small number of vendors establish category authority through structured communications. In identity resolution specifically, a trust-dependent category, the communications gap is particularly costly. Buyers evaluate trust through visible markers, and one of the most important visible markers is consistent, substantive press presence.

Editorial Team ·
Retail Media Networks Are a $140 Billion PR Vacuum
PR News

Retail Media Networks Are a $140 Billion PR Vacuum

Retail media is projected to hit $140 billion globally by 2027. Despite this massive growth, the sector suffers from a significant PR vacuum, with most networks lacking dedicated communications infrastructure. This unmet need offers a prime opportunity for early movers to shape the industry narrative and gain a competitive edge.

Editorial Team ·