AI Agents & Agentic AI
Agentic Search Kills the Landing Page in 2026
Pages built for human eyes do not survive contact with AI agents. Agents scrape, score, and move. Here is what kills your conversion — and what saves it.
Tag
Schema Markup
Legal & Litigation Communications
How Law Firms Win the AI Answer
The work of winning Citation Share inside AI engines is a stack. Five layers. Each layer compounds the next. Almost no law firm has built all five. The build order.
Generative Engine Optimization (GEO)
One Tag Changes Your AI Answer
Brief 4 of the GEO Case Studies series. Four cases where schema implementation — or the lack of it — directly affected what AI engines said about a brand. Organization, Person, and FAQPage schema in practice.
AI Communications
Schema Is Communications Now
The most consequential communications work today is not being done by communications teams. AI Communications is the discipline of building authority across AI answer engines alongside earned media, digital, and influencer channels.
CPG
The Brand Newsroom Standard: Building a Newsroom AI Engines Cite
Brand newsrooms were built for journalists. In 2026 their most important reader is an AI engine. Five requirements: facts over adjectives, specs and data, schema markup, entity consistency, reference voice.
Insights & Strategy
Schema Markup for AI: The PR Team's Cheat Sheet
You don't need to write the code. You need to know what to ask for.
Generative Engine Optimization (GEO)
Technical SEO and On-Page Hygiene: The 2026 Foundation
Technical SEO is the layer everything else depends on. The 2026 baseline \u2014 crawlability, indexability, rendering, Core Web Vitals, schema markup, on-page hygiene, and AI engine crawl access \u2014 covered as one integrated foundation.
Marketing
Ranking in Search Engines and AI Engines — The 2026 Technical Reference
The 2026 technical capstone of EPR's PR Education Series. Ranking in BOTH traditional search engines AND AI engines (ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews). E-E-A-T infrastructure, schema and structured data, conversational query optimization, Citation Share measurement.
Marketing
SEO Trends in 2026: The Playbook, Updated for the AI Communications Era
SEO in 2026 is the foundation underneath Generative Engine Optimization, not the endpoint. The 2026 playbook — six fundamentals that anchor everything, three new layers above (GEO, Citation Share, cross-engine distribution), Wikipedia and Reddit as retrieval anchors, and the cross-engine measurement stack.
Marketing
Website Branding in the Answer-Engine Era
Website branding in 2026: the 2012 value-proposition-and-voice playbook still holds, plus schema, entity reinforcement, FAQ blocks. The site is now a citation substrate for ChatGPT, Claude, Gemini.