Marketing
Marketing 2.0: The Era That Reset Brand Communications
Marketing 2.0 was the shift from broadcast to social-driven brand work — Old Spice, Dollar Shave Club, Blendtec, Red Bull, Patagonia. The reference cases.
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strategy — Tagged Articles
Corporate Communications
Race Together: Starbucks Racing Backwards?
There are many leaders calling for a national conversation about race. Starbucks tried to start one by having baristas write "Race Together" on cups. The execution missed by a wide margin. What other brands should learn from it.
Food & Beverage
How To Hire A Restaurant PR Firm In 2026
How restaurants hire PR in 2026 — what to evaluate, what to ask, which firms specialize in hospitality, what to pay. Trade buyer guide for operators.
Crisis Communications
Aviation Crisis Communications: The LaGuardia Case File And The Modern Playbook
Aviation crisis communications canonical case file — anchored on the 2015 Delta LaGuardia runway excursion, with Boeing 737 MAX, Alaska 1282, and Asiana 214 as modern reference cases.
Marketing
How to Pitch a Client in 2026
How to pitch a client in 2026: the five-stage sequence, what wins (category insight, named research, the right team, operational specificity), what loses, and the three-touch sequence.
Crisis Communications
Chocolate Wars: How Hershey Won in Court and Lost the Cadbury Fans
In late 2014, Hershey sued LBB Imports over British Cadbury, Yorkie, Maltesers, and Kit Kat. Hershey won in court. Then it lost the Cadbury fans. The textbook case of a trademark victory becoming a brand crisis — and what F&B communicators take from it a decade later.
Corporate Communications
Walmart, Public Perception, and the Black Friday 2014 Wage Protests
Black Friday 2014 produced one of the most coordinated labor pressure campaigns Walmart has faced in modern company history. The UFCW and OUR Walmart campaign organized protests at hundreds of Walmart stores. $15 starting hourly wage, more full-time work, expanded benefits. The communications questions for Walmart heading into 2015 are real.
Digital PR & Communications
Do it Yourself Public Relations: To DIY or not to DIY your PR
Whether you run a large organization or you're self-employed, you'll find that a little public relations goes a long way in getting your name out there.
PR Firms & Communications Agencies
The PR Job Interview Process
The PR job interview is shorter, faster, and more focused on the work than most candidates expect. The standard three rounds, the writing test, the questions to expect, the questions worth asking back, and the things that disqualify candidates fast.
Social Media
Workplace Gossip Is an Engagement Killer — and a Legal Liability. Here's What the Data Actually Says.
U.S. employee engagement is at 33% — the lowest in over a decade. MIT Sloan research finds toxic culture is 10.4× more predictive of attrition than compensation. Gossip is the leading indicator. The current research and HR practice has moved past 'gossip is bad' advice into a more useful frame: gossip is a system signal, not a behavior problem. Here's what the strongest companies actually do.