Email Marketing
Top Email Marketing Strategies for Companies
There are many different marketing channels that companies can use to grow such as SEO, PPC, social media platforms, and more.
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strategy
Email Marketing
Top Email Marketing Benefits
According to research from marketers, email marketing is an incredibly successful and widely utilized marketing channel.
PR News
Donald Trump and Network PR: The Platform Strategy Playbook
The Platform Strategy theme mini-hub inside EPR's Donald Trump cluster. Cable, Twitter/X, Fox News, Truth Social, and the friendly podcast circuit — the five-platform stack operated with multi-platform redundancy, format-native operation, and owned-infrastructure insurance.
PR News
What Corporate America Learned From Trump 2016
Ravi Sawhney called it in November 2016: bold positioning beats broad appeal. A decade later, corporate America has extracted the lesson in three operational moves — even from boardrooms that publicly distanced themselves from the candidate. The branding-strategy case.
PR News
How the Legacy Press Handled Trump
November 2016: the New York Times apologized to readers for its election coverage. The reverse-angle case on how the NYT, Washington Post, CNN, and the broader legacy press handled the Trump era. The audience economics inversion, the subscription surge, and the structural reset of legacy political journalism.
Automotive & Mobility
How Ford Counter-Attacked a Presidential Tweet
September 2016. Trump attacks Ford on Twitter. Ford counter-attacks within hours — CEO as voice, quantified rebuttal, quotable language. The direct-counter-attack template that now runs alongside Goodyear's absorb-and-clarify model. When each one works.
Editorial
Chris Burch: The Builder Behind Tory Burch, Burch Creative Capital, and NIHI Sumba
Chris Burch has spent four decades identifying founders, funding growth, and building consumer brands. From Eagle Eye Apparel and Tory Burch to Burch Creative Capital and NIHI Sumba — the operator profile and the case study in cross-category operating range.
Insights & Strategy
Who Teaches the New PR
The textbook is two years behind the field. So universities are hiring the operators — senior practitioners brought in as professors of practice to teach AI Communications, GEO, and Citation Share in real time.
PR, AI & Communications News
Walmart's 269-Store Closure: The 2016 Footprint Reset That Set Up the Omnichannel Decade
Walmart announced the closure of 269 stores worldwide in January 2016 — the largest single closure in the company's then-53-year history. The 10 years since have validated the decision. The footprint discipline is the playbook.
AI Visibility
PR Car Wars: Who's Winning the Chatbot? A Citation Share Study of Porsche, Jaguar & Rolls-Royce
A citation share study across major AI chatbots reveals which luxury car brands are winning the "car wars" in the age of AI, analyzing Porsche, Jaguar, and Rolls-Royce for citation volume, sentiment, and strategy.