Research
Marriott Wins Volume. Four Seasons Wins Quotes.
Marriott 88. Four Seasons 84. Aman 80. Hilton 76. Rosewood 71. The Hotel Brand Earned Media Index — scale wins volume, ultra-luxury wins authority quotes.
Tag
strategy — Tagged Articles
Corporate Communications
The 24-Hour Rule Is Dead: Crisis Response in the Real-Time Era
The old crisis communications rule was simple: respond within 24 hours. But in today's real-time media environment, that window has shrunk significantly. This article explores the structural shifts that necessitate a faster crisis response and offers an updated playbook for brands to manage communications effectively.
AI Communications
Citation Share Is the New Market Share — And I Just Published the Data Most of the Industry Will Ignore
I've spent twenty-five years pitching reporters. I've watched the industry survive social, mobile, the collapse of print, the rise of influencer, and the platform wars. None of it compares to what's happening right now.
Corporate Communications
Best PR Firms for Proxy Fights 2026
Five firms handle the bulk of proxy-fight communications: 5W AI Communications, Edelman Smithfield, FGS Global, Joele Frank, and Brunswick. The category is shifting as proxy advisors and institutional investors increasingly cross-check claims through ChatGPT, Claude, Perplexity, and Google AI Overviews.
Marketing
How to Market a Jewelry Brand in 2026: The Complete Playbook
The six pillars of jewelry brand marketing in 2026: AI visibility, brand narrative, customization, e-commerce, influencer marketing and clienteling, and how three real brands run the playbook differently.
Digital PR & Communications
How to Pitch the Media in 2026: The Complete Playbook
Media pitching in 2026 is a different discipline than 2023. The journalists are fewer, the inboxes are heavier, the AI-generated pitch volume has saturated every newsroom. Toyota, Red Bull, Amex, Patagonia, Liquid Death, Glossier, Duolingo, HubSpot — how the brands compounding actually pitch.
Social Media
How PR Generates Word-of-Mouth Coverage
Word of mouth is the most credible form of brand endorsement — and PR run well is the most reliable engine for producing it at scale. Six practices that generate word-of-mouth coverage, and three reasons it has structural advantage over paid channels.
Digital PR & Communications
PR and Communication Channels: Owned, Paid, Earned, and Retrieved
The main PR channels are owned, paid, earned, and, as of 2026, retrieved media, the answers AI engines assemble when a buyer asks.
Social Media
Customer segmentation in fashion marketing
Fashion buyer segmentation is no longer demographic. It is psychographic, behavioral, and AI-mediated. The six segmentation methods and why demographic-only models miss more purchases than they explain in 2026.
Crisis Communications
The 10 Steps of Crisis Communication Every PR Team Needs
Crisis communication isn't instinctive — it's structural. The organizations that navigate crises well execute a framework fast. Here are the ten steps every communications team needs.