Insights & Strategy
CRACKING TECHCRUNCH
TechCrunch covers 1% of pitches. Here's what gets through — what reporters actually want, how the inbox works, and the move most founders get wrong.
Tag
strategy — Tagged Articles
AI Communications
Why Consumer Brands Need an AI Communications Strategy
Without an AI Communications strategy: competitors gain Citation Share, adversarial content stacks up, internal capability atrophies. Apple, Patagonia, CeraVe, Stanley already operate it.
Insights & Strategy
Why the Quality of Your PR Results Depends on the Quality of Your Brief
Many organizations invest significant time and resources in hiring public relations agencies, yet surprisingly few invest the same level of effort into the briefing process. As a result, expectations and outcomes often fail to align. This article explains how a quality PR brief can improve your public relations results.
Insights & Strategy
In-House PR or Agency: The Decision Tree
Choosing the right PR model — in-house, agency, or hybrid — is a critical decision for corporate communications, dependent on a company's stage, news volume, internal capabilities, budget, and strategic priorities. This article explores the strengths and weaknesses of each to help businesses make informed choices that align with their actual needs.
Insights & Strategy
How to Transition from Agency to In-House PR
The move from agency to in-house communications is one of the most common career transitions in public relations, but it's frequently underestimated in terms of how different the work actually is. This article provides a comprehensive guide to understanding what changes and how to prepare for a successful transition.
Startups & Venture
When Does a Startup Need a PR Agency?
PR is a force multiplier, not a foundation. Right moments: funding rounds, competitive category entry, pre-IPO, category creation, post-PMF. Wrong moments: pre-PMF, nothing to say.
Insights & Strategy
How to Evaluate PR Agency Proposals
Most proposals look the same — bold case studies, impressive logos, same menu of tactics. Eight questions that separate agencies that will perform from agencies that win rooms and lose accounts.
Generative Engine Optimization (GEO)
Earned Media and AI Citation: Why Every PR Placement Is Now a GEO Asset
94% of AI citations come from earned media. Every press placement is now a GEO asset — or it isn't. How the earned media strategy changes when the audience is the machine.
PR, AI & Communications News
Football's Communication Playbook — How Managers, Captains, Broadcasters, Owners and Agents Move Audiences
Football is a communications business. This article details the communication strategies of managers, captains, broadcasters, owners, and agents, analyzing their methods for moving audiences and shaping the sport's narrative.
PR, AI & Communications News
Why Purpose-Driven Travel PR Is Winning in 2026
Intrepid Travel — world's largest B Corp tour operator. G Adventures + Planeterra in 80+ destinations. The travelers choosing values before destination.