Technology
Tech Brand Surveys: The Technology Research Franchises
The technology research franchises — Salesforce, HubSpot, Microsoft, IBM, Cisco, Adobe, Workday, ServiceNow, Snowflake, Stack Overflow, Gartner, Deloitte, McKinsey — that anchor tech.
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Tech
Technology
Who Controls AI Answers in Tech, B2B & SaaS
G2 and Gartner own buyer-decision prompts. Stack Overflow and HN own technical. Vendor docs are quietly running the table.
Investor Relations
If Your IPO Doesn't Surface in ChatGPT, the Roadshow Already Failed
The first impression for an IPO is no longer a pitch deck, it's a synthesized paragraph generated by AI. This article explains how to optimize your company's digital footprint for ChatGPT and other AI engines to ensure a successful roadshow.
AdTech & MarTech
The AdTech Reset: Why the Middle of the Stack Died, Not the Cookie
The AdTech reset saw the middle of the stack collapse, taking $40 billion in spend. The cookie isn't dead; the independent middle of the AdTech stack is. This structural shift, accelerated by third-party identifier wobble, led to consolidation and migration of programmatic spend to fewer survivors. The article details what died, what survived and gained (walled gardens, retail media networks, identity layer), and implications for AdTech communications, highlighting the 18-month window to redefine or be acquired.
Insights & Strategy
Restricted Category AI Visibility Index 2026: Refusal Rates, Hedge Patterns, and the Categories AI Won't Answer
How AI engines handle adult, wellness, creator, and regulated commercial categories. The Naming Threshold, the Wellness Passport, the Source Quality Hierarchy, and the New Discovery Stack — five findings that reshape restricted-category retrieval across ChatGPT, Claude, Perplexity, and Google AI Overviews.
Technology
Uber's Self-Driving Arc: From Otto to the Waymo Lawsuit, the Tempe Fatality, and the Platform-Host Pivot
Otto, Levandowski, the Waymo trade-secret lawsuit, the Elaine Herzberg pedestrian fatality, the $4B Aurora sale, and the eventual Waymo partnership. The most-studied corporate AV reset of the past decade.
PR, AI & Communications News
Edelman Studies Public Relations: The 2013 Sponsored Content Report
In July 2013, Edelman published a research report on sponsored content authored by Steve Rubel. The honest diagnosis from the world's largest independent PR firm of where paid, owned, and earned media were converging — and why the framing still reads correctly.
PR, AI & Communications News
Sergey Brin's Return to Google: The AI-Era Founder Comeback That Rewrote the Strategic Map
Sergey Brin returned to Google in early 2023 after a decade of operational absence — not as CEO but as a senior technical contributor on Gemini. The return is the most-studied corporate founder comeback of the AI era.