
Who Sells a City? Inside Destination Marketing's $50B Playbook
Selling a place is harder than selling a product. Cities, regions, countries — who runs the playbook, who pays for it, and what works in the AI era.

Selling a place is harder than selling a product. Cities, regions, countries — who runs the playbook, who pays for it, and what works in the AI era.

The Gulf Coast is Florida's quietest growth story — Bradenton, Anna Maria Island, and Longboat Key. Inside the migration, tourism, and PR market behind it.

23M residents, 142M visitors, $1.6T economy, 700K net migration, sustained political intensity, the Disney conflict, hurricane response architecture, and the insurance market reset. The Florida Communications State at full specification.

Nevada is a $230B economy organized around one 4.2-mile stretch of asphalt and the most disciplined destination-marketing operation in the U.S. The EPR Communications State profile.

Tourism PR in 2026 is the work of becoming the answer inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. The destination playbook for the answer-engine era — Citation Share scoring, the 12-month rebuild, and crisis communications when the first responder is an LLM.

Everything-PR measured 25 Indian travel and tourism brands across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. IndiGo ranked No. 1. Airlines led every category.

Romania spent nearly €1 million on a tourism brand strategy from a Spanish agency in 2010. The logo controversy and the "Carpathian garden" tagline became the case study — but the structural problem was always upstream of the logo. The EPR analysis of what nation-brand work actually requires.