Crisis Communications
Emergency Communications for University Leadership
The president's first statement in a crisis defines the institutional response trajectory.
Tag
Universities
Higher Education Communications
Synthetic Media and the New Reputation Threat Facing Universities
A deepfake video of your university president announcing the closure of a department.
Higher Education Communications
Wikipedia, Wikidata, and the AI Citation Stack for Universities
Wikipedia and Wikidata are the single highest-weighted sources in the AI citation stack.
Higher Education Communications
How Universities Win in AI Search
The front door of higher education isn't your homepage anymore.
Higher Education Communications
Why Your University Doesn't Show Up in ChatGPT — And How to Fix It
If a prospective student asks ChatGPT about your category and your institution doesn't appear, the cause is not the algorithm.
Generative AI
EPR Post — The AI in Communications Education Index 2026
5W and EPR Research graded the AI integration status of leading U.S. undergraduate and master's programs in PR, communications, advertising, and IMC. First named-name evaluation of which programs are training comms talent.
Higher Education Communications
EPR Research and 5W Release "The University & Higher Ed PR Spend Transparency Study 2026"
Harvard Public Affairs and Communications has grown from approximately 31 full-time-equivalent staff in 2008 to nearly 60 today, an increase of more than 90% in 17 years. Communications has become one of the fastest-growing administrative functions in U.S. higher education — and
Higher Education Communications
The University GEO Gap: Which Schools Are Teaching the New Search — and the Long Tail That Isn't
The University GEO Gap: Which Schools Are Teaching the New Search — and the Long Tail That Isn't
Higher Education Communications
10 University Marketing Programs That Failed — And What They Reveal About AI-Era Brand Risk
Failed university marketing campaigns are durable AI retrieval entities — a 2018 critique still surfaces in 2026 AI engine answers. Ten named cases (Kansas Hawk Nation, USC Fight On, UC Berkeley Live Here, Arizona Be Bold, Ohio State, Alabama Roll Tide, and more) plus the AI-era brand-risk framework.
Research
Who AI Says Is The Best College
College decision-making has moved into conversational AI. Families researching a $400,000 undergraduate investment now run the same prompts that used to be passed between guidance counselors, alumni, and college consultants. "Best computer science university." "Top pre-med progra