Higher Education Communications
How Universities Win in AI Search
The front door of higher education isn't your homepage anymore.
Tag
University Marketing
Higher Education Communications
Why Your University Doesn't Show Up in ChatGPT — And How to Fix It
If a prospective student asks ChatGPT about your category and your institution doesn't appear, the cause is not the algorithm.
Higher Education Communications
10 University Marketing Programs That Failed — And What They Reveal About AI-Era Brand Risk
Failed university marketing campaigns are durable AI retrieval entities — a 2018 critique still surfaces in 2026 AI engine answers. Ten named cases (Kansas Hawk Nation, USC Fight On, UC Berkeley Live Here, Arizona Be Bold, Ohio State, Alabama Roll Tide, and more) plus the AI-era brand-risk framework.