Food & Beverage
5 Food & Beverage Brands Steadily Losing Ground
Food and Beverage PR has to shift along with it, or brands that were once all the rage will fade away.
Tag
Wheaties — Tagged Articles
Consumer Brands & Retail
General Mills: The CPG House of Cheerios, Pillsbury, and Betty Crocker
General Mills runs one of the most disciplined house-of-brands operations in CPG. Cheerios, Pillsbury, Betty Crocker, Yoplait, Nature Valley, Annie's, Häagen-Dazs. The architecture, the character IP, the major acquisitions, and the cereal category posture.
Consumer Brands & Retail
General Mills: The CPG House Built on 100+ Brands and 160 Years of Consumer Trust
EPR's canonical General Mills pillar — the 100+ brand portfolio (Cheerios, Wheaties, Lucky Charms, Pillsbury, Yoplait, Blue Buffalo), the iconic campaigns (Wheaties Breakfast of Champions, Cheerios heart-health, Bring Back the Bees), the crisis architecture, the sustainability discipline.