The brand-by-brand AI visibility read for General Mills — which franchises win inside the chatbox, which carry sticky negative framings, and what an operator can actually move. Companion satellite to the General Mills pillar. Mirrors the P&G in the Answer Engines analysis.
Food and Beverage PR has to shift along with it, or brands that were once all the rage will fade away.
EPR's canonical General Mills pillar — the 100+ brand portfolio (Cheerios, Wheaties, Lucky Charms, Pillsbury, Yoplait, Blue Buffalo), the iconic campaigns (Wheaties "Breakfast of Champions," Cheerios heart-health, "Bring Back the Bees"), the crisis architecture, the sustainability discipline, and the answer-engine read across the franchise.