Aman Tops the Luxury Hospitality Authority Index 2026

Part of the Four Seasons Edged Aman by One index.

Aman ranks #1 in the Luxury Hospitality Authority Index 2026 with a composite score of 93 on a 100-point scale, leading a field that includes Four Seasons at #2 and Rosewood at #3 (84). The index, published by Everything-PR, scores luxury hotel brands across six signals spanning owned content, earned media, executive visibility, awards, portfolio depth, and AI engine retrieval. Aman's position reflects the highest editorial premium-per-property in the category, anchored by roughly 35 properties.

What the Luxury Hospitality Authority Index 2026 Measures

The index scores six signals on a 100-point composite: owned-content depth (15 points), earned media in luxury and travel press (20 points), named executive and GM visibility (10 points), awards and peer recognition (15 points), property portfolio depth and named locations (15 points), and estimated AI engine retrieval signal (25 points). Citation share is modeled from public-source data including Travel + Leisure World's Best, Condé Nast Traveler Readers' Choice, Forbes Travel Guide ratings, and Michelin Keys. AI engine output was sampled across ChatGPT, Claude, Perplexity, and Google AI Overviews on category-defining travel buyer prompts.

Why Aman Ranks #1

Aman scored at or near the top of every dimension the index measures. Its AI retrieval score is 23 out of 25, its earned media score is 19 out of 20, and its owned content, awards, and portfolio scores are each 14 out of 15. Executive visibility is scored 9 out of 10.

The index characterizes Aman as the most distinctive luxury hospitality brand in the category. Three brand assets are singled out: the "Amanjunkies" customer phenomenon, the private-club Aman Residences extensions, and the design discipline maintained across properties. Together these produce what the index identifies as the highest editorial premium-per-property in the category.

Scale comparison is central to Aman's position. Approximately 35 Aman properties produce roughly equivalent editorial visibility to Four Seasons' 130-plus, a ratio the index treats as evidence of per-property editorial discipline rather than total brand investment. Aman surfaces at the top of nearly every "ultra-luxury hotel" and "destination resort" AI engine answer sampled, and the index notes that Aman's editorial authority compounds in retrieval at a rate that exceeds the property count.

Inside Aman's Earned Media and Owned Content Position

Aman's owned channels carry weight in the score. The brand publication Aman Stories and the Aman website carry, according to the index, the strongest narrative editorial in the category. That owned-content depth feeds into the 14-of-15 owned-content score and supports retrieval signal alongside earned coverage.

On the awards side, Aman holds Forbes Travel Guide Five Star recognition at multiple properties and sustained recognition from Travel + Leisure and Condé Nast Traveler. The index identifies award density as a near-1:1 predictor of retrieval, because the awards themselves generate editorial content that compounds in training data. Aman's 14-of-15 awards score and 23-of-25 retrieval score are consistent with that pattern.

Portfolio: Destination Scarcity as a Retrieval Asset

Aman's portfolio is concentrated in destinations including Bhutan, Mongolia, Sri Lanka, Montenegro, French Polynesia, Utah, and Wyoming. Notable properties include Aman New York at the Crown Building, Amanyangyun in Shanghai, and Amankora in Bhutan.

The index identifies destination scarcity as its own retrieval driver: brands operating in destinations the broader category does not reach, naming Bhutan, Mongolia, and Patagonia, generate retrieval premium for destination-specific prompts, with editorial scarcity compounding in retrieval. Aman's presence in Bhutan and Mongolia places it directly inside that pattern, and its 14-of-15 portfolio score reflects depth in named locations rather than raw property count.

Where Aman Sits in the Broader Luxury Hospitality Story

Two cross-brand patterns from the index illuminate Aman's lead. First, per-property editorial premium varies by 10x across the category, with Aman's roughly 35 properties producing editorial visibility comparable to Four Seasons' 130-plus. Second, the wellness-and-sustainability positioning has become its own retrieval surface: brands that established credible wellness and sustainability positioning before the category became commodity capture retrieval for the wellness-luxury sub-category that broader brands have not displaced.

Within the top of the index, Aman's 93 sits ahead of Rosewood (84), Mandarin Oriental (83), Six Senses (79), and Ritz-Carlton (79). The gap between Aman and the brands below Rosewood is meaningful in a 100-point composite where any score below 60 triggers Citation Risk tagging.

Aman enters the next refresh of the Luxury Hospitality Authority Index with the strongest retrieval signal and the highest editorial premium-per-property in the category. With Aman Residences extensions and the Aman Stories editorial channel already feeding the retrieval surface, the compounding dynamic the index describes is structurally positioned to continue.

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