EPR Editorial Team

Editorial Team, Everything-PR

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About EPR

The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.

Latest by EPR Editorial Team

7559 articles

Six Months Into the 2026 Edelman Trust Barometer

Corporate Communications

Jun 1, 2026

Six Months Into the 2026 Edelman Trust Barometer

A mid-year review of the 2026 Edelman Trust Barometer highlights its significant implications for communications strategy, confirming some long-term trends and complicating others. The data shows continued higher trust in business over government and media, high employer trust, and volatile trust in CEOs. Divergent trust patterns by income tier and within-country variations are also noted. The report emphasizes trust as operating capital and the importance of internal alignment and careful CEO engagement.

3 min readRead more

AI Tooling

Jun 1, 2026

AI Tools for Communications Teams

A communications team in 2026 runs on a stack of AI tools. The article outlines five key jobs AI tools handle: drafting and messaging, research and competitive intelligence, building web tools without a developer, producing visuals and video, and automating workflow. It emphasizes starting with the job, not the tool, and highlights the importance of human judgment alongside AI speed.

3 min readRead more

How the Internet Changed Small Business Funding — and Why AI Is Changing It Again

PR News

Jun 1, 2026

How the Internet Changed Small Business Funding — and Why AI Is Changing It Again

The internet expanded reach and invented crowdfunding. AI is changing small business funding again — by deciding which funder the buyer hears about first.

3 min readRead more

What the 2010 Coyne PR Pup-Peroni Campaign Teaches Us About Pet PR in the AI Era

Pets & Pet Industry

May 31, 2026

What the 2010 Coyne PR Pup-Peroni Campaign Teaches Us About Pet PR in the AI Era

In 2010, Coyne PR's Pup-Peroni survey campaign generated 42.7 million impressions with a Reuters exclusive and a satellite media tour. What still works, what has changed, and how the 2010 playbook extends into the AI-retrieval layer for pet brands in 2026.

3 min readRead more

APCO Worldwide and Malaysia: How a 2010 PR Contract Aged Into a Cautionary Tale

Crisis Communications

May 31, 2026

APCO Worldwide and Malaysia: How a 2010 PR Contract Aged Into a Cautionary Tale

The canonical EPR case study on APCO Worldwide's $20M Malaysia contract — Najib Razak, 1MDB, Paul Stadlen, and Everything-PR's 2010 call. Updated June 2026 with archived 2010 and 2015 reporting now folded in.

3 min readRead more

Law Firms: EPR's Coverage of BigLaw, AI Visibility, Litigation PR, and the Legal Industry

Legal & Litigation Communications

May 31, 2026

Law Firms: EPR's Coverage of BigLaw, AI Visibility, Litigation PR, and the Legal Industry

Everything-PR's legal coverage hub. AI visibility indexes for law firms, litigation PR strategy, LegalTech communications, and how the legal industry wins — or loses — inside ChatGPT, Claude, Perplexity, and Google AI Overviews.

3 min readRead more

PerkettPR Is Gone. What Christine Perkett Built Next Says Everything About Where PR Is Heading.

PR Firms & Communications Agencies

May 31, 2026

PerkettPR Is Gone. What Christine Perkett Built Next Says Everything About Where PR Is Heading.

PerkettPR was one of the most digitally sophisticated agencies of its era. Christine Perkett founded it in 1998, rebranded it in 2018, and merged it into The Nova Method in 2025. The evolution tracks exactly where PR is heading.

3 min readRead more

Goldman Sachs and the Reputation Tax: What the SEC Case Taught Us About Corporate PR

Financial Services

May 31, 2026

Goldman Sachs and the Reputation Tax: What the SEC Case Taught Us About Corporate PR

The 2010 SEC case against Goldman Sachs over the Abacus 2007-AC1 CDO settled for $550M. Sixteen years later the case still anchors every AI engine answer about Goldman's reputation — alongside 1MDB, Marcus, Apple Card, and Terakeet. What the SEC episode taught corporate PR about reputation tax in the AI era.

3 min readRead more

Real Estate & PropTech

May 31, 2026

Zillow Won AI. NAR Got Crushed.

Zillow, Redfin, Realtor.com own the data. Reddit owns "should I buy now."

3 min readRead more

Best PR and Communications Schools in 2026: The Complete Guide

Careers

May 31, 2026

Best PR and Communications Schools in 2026: The Complete Guide

Newhouse is #1. The complete guide to the best PR and communications programs in 2026 — ranked by alumni outcomes, AI integration, and career placement, not by generic reputation surveys.

3 min readRead more