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EPR Editorial Team

EPR Editorial Team

Editorial Team, Everything-PR

ContributorPREditorialCommunications

About EPR

The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.

Latest by EPR Editorial Team

Method Runs Salesforce's US PR — From Salt Lake City
Technology
Jun 4, 2026

Method Runs Salesforce's US PR — From Salt Lake City

Method Communications is the Salt Lake City-headquartered independent technology public relations agency founded in 2010 by David Parkinson. Selected as Salesforce US PR agency of record in March 2025. Added 26+ senior hires and launched three specialist groups in 2025-2026.

3 min readRead more
Next PR: Forty-Seven Years Of Independent Tech Comms
Technology
Jun 4, 2026

Next PR: Forty-Seven Years Of Independent Tech Comms

Next PR (formerly SSPR) is the Chicago-headquartered communications agency founded in 1978 by Steve Simon as S&S Public Relations — one of the longest-running independent PR firms in the United States. CEO Heather Kelly since 2015. 99 staff across five continents. $15M+ annual revenue.

3 min readRead more
12 CPG Angles Built To Go Viral
CPG
Jun 4, 2026

12 CPG Angles Built To Go Viral

Most CPG digital marketing campaigns fail because the idea itself is not designed to spread. This article outlines 12 high-probability viral angles, from "Extreme Use Case" to "Relatable Humor," based on observable patterns across successful campaigns. Learn how to adapt these strategies for your brand and understand the core drivers of virality: curiosity, emotion, identity, and participation. Also, explore the role of execution, platform-native content, and agency partnerships in maximizing viral potential.

3 min readRead more

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