Editorial Team, Everything-PR
The Everything-PR Editorial Team is the staff byline for news, analysis and features on communications, reputation, AI visibility and digital discovery. Everything-PR has published since 2009. AI tools assist with research and drafting, and every article is reviewed by a human editor before publication. Coverage follows the Editorial Policy, and substantive corrections are noted on the article under the Corrections Policy.
Liberty Communications — independent UK tech PR firm founded 1998 by Dee Gibbs, CEO Elena Davidson. London + NY offices. 2024 Marketing & PR Brilliance Gold winner. Profile.
MapQuest, subsidiary of AOL Inc., has just launched MapQuest Discover, one of the tools they plan on releasing that focus on the complete travel experience. The new tool focuses on destinations and offers users' the possibility to create and share collections and photos from their trips, thus being a good tool for travel enthusiasts which love to share their discoveries.
The five-phase crisis management guidebook, from hour one to year one, with the crisis team, messaging, AI-engine monitoring, recovery timelines, industry playbooks and case studies in one place.
No magic button produces instant PR success. Eight concrete techniques and the five definitions of what public relations actually is — story, message alignment, third-party credibility, self-knowledge, problem-solving, selective engagement, relevance, and brand equity.
In 2012, Bobbi Brown and MAC each let Facebook voters choose which discontinued shades returned to sale. In 2020, Rare Beauty put a mental health fund into its launch plan before its first product shipped.
The policy of famous company L’Oreal for 2011 was to spend on digital marketing as much as it has spent in the previous two. That was a bold move, but it seems the company’s representatives are happy with the results, sales were up, and now they can increase the digital spend and the overall marketing budget at the same time.
Email never had a chance in Brazil. ~148M WhatsApp users, ~91% of Brazilian internet users, WhatsApp open rates ~98% vs email 12-20%. Why brand operators should plan their CRM stack around WhatsApp first.
Beyoncé's 2012 #IWASHERE performance at the UN General Assembly launched the largest synchronized social media campaign in history. Five lessons every operator running cause-aligned communications can borrow from how the architecture actually worked.
Kraft Foods' Oreo 'Daily Twist' campaign celebrating 100 years becomes a success and has everyone talking about cookies. The celebration of the centennial started in March with the "History" print campaign. The already famous online campaign debuted on June 25th with a bold move: a cookie that had a rainbow filling, thus celebrating the Gay Pride Month. Since then, there was the Shark Week Oreo, the Mars Rover Oreo, the Shin-Shin's newborn cub Oreo and even the Elvis dedicated Oreo.
Claudia Dressler, Managing Director of PRCo Germany since 2008, on running luxury hospitality PR across Germany, Austria, and German-speaking Switzerland from Munich.
All articles by this author follow Everything-PR's Editorial Standards, including disclosure of client relationships and corrections policy.
