Insights & Strategy
Jun 24, 2022
PR tactics to build a brand
PR is an important tool for a brand to further its reach.
3 min readRead more
EPR Editorial Team
Editorial Team, Everything-PR
ContributorPREditorialCommunications
About EPR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
Latest by EPR Editorial Team
Public Relations
Jun 23, 2022
Franchising PR in 2026: How Multi-Unit Brands Now Communicate, Recruit, and Defend Their Reputations
Franchising in 2026 is bigger than before the pandemic — ~830,000 US establishments, $900B GDP contribution. The PR discipline has changed: AI engines mediate franchisee discovery, crises travel bidirectionally, and multi-unit operators are a customer.
3 min readRead more
Marketing
Jun 22, 2022
Why Smaller Companies Shouldn't Avoid Digital Marketing
Digital marketing is important for companies across all sizes and industries.
3 min readRead more
Retail & eCommerce
Jun 22, 2022
PR for Interior Designers — Magnolia, Studio McGee, and RH (Restoration Hardware)
Modern interior-design PR is sustained personal-brand architecture, not magazine pitches. Magnolia built HGTV + Silos + Network + Gaines books. Studio McGee built Instagram + Netflix + Target. RH built Source Books + Galleries + Restaurants. Three doctrines.
3 min readRead more
Email Marketing
Jun 21, 2022
Email Marketing and E-commerce
Unlike SEO or social media platforms, email marketing is quite unique because companies are in charge of every step of the buying journey for their customers.
3 min readRead more
Featured
Jun 20, 2022
The New Rules of Business Travel: Inside The Amex GBT Playbook
Business travel did not return. It reorganized. Amex GBT is now writing the rules Fortune 500 travel handbooks copy.
3 min readRead more
Marketing
Jun 19, 2022
Essential steps in market research
When companies want to learn more about their target market or their competitors they tend to do market research.
3 min readRead more
Insights & Strategy
Jun 16, 2022
Bite Toothpaste and the Mission of Conservation
Lindsay McCormick built Bite from a kitchen experiment in plastic-free oral care into a Henkel acquisition. A case study in founder-led sustainability brand building.
3 min readRead more
Insights & Strategy
Jun 16, 2022
Gaming x Food Partnerships: Who AI Cites First in 2026
Wendy's in Fortnite. Burger King's Twitch sponsorships. The Doritos Bowl. Chipotle on Roblox. Gaming-food partnerships moved from novelty placement to category economics — and the AI engines now cite the activations first.
3 min readRead more
Insights & Strategy
Jun 15, 2022
Improving Brand Perception by Helping Employees
Any employees that have started returning to their office spaces have faced the increased cost of their commute to the physical workplace.
3 min readRead more