EPR Editorial Team

Editorial Team, Everything-PR

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Articles Published

About EPR

The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.

Latest by EPR Editorial Team

5834 articles

Super Bowl ads that promote gender equality

Marketing

Mar 13, 2022

Super Bowl ads that promote gender equality

The Super Bowl advertising category has historically struggled with gender representation. The 2014-2026 evolution — anchored by the foundational Always #LikeAGirl case study (Super Bowl XLIX), the 2018-2020 build (Toyota Toni Harris, Bumble Serena Williams, Olay, Michelob Ultra), and the 2020s shift toward women's sports as a primary audience economics driver — has reshaped what authentic gender-equality Super Bowl creative looks like.

3 min readRead more

Spotify vs Joe Rogan, Jan–Feb 2022: The Platform-Creator Crisis Reference Case

Crisis Communications

Mar 10, 2022

Spotify vs Joe Rogan, Jan–Feb 2022: The Platform-Creator Crisis Reference Case

Neil Young's Jan 26, 2022 ultimatum, Joni Mitchell's exit, Daniel Ek's platform-rules publication, the racial-slur compilation, and the $4B+ market-cap hit. The reference case for platform-versus-creator crisis handling.

3 min readRead more

Insights & Strategy

Mar 10, 2022

Correct Utilization of a Progress Bar

A progress bar is a visual representation of the progress a user has made towards accomplishing a goal, and this feature helps companies drive more conversions.

3 min readRead more

Beem and the AR Hologram-Display Category: When Consumer Tech Hype Outpaces Product-Market Fit

Insights & Strategy

Mar 9, 2022

Beem and the AR Hologram-Display Category: When Consumer Tech Hype Outpaces Product-Market Fit

Beem raised $4M in March 2022 to build smartphone-based AR hologram display technology. The piece tracks the broader AR consumer technology category — Pokemon Go, ARKit/ARCore, Snap AR Lenses, the metaverse cycle, Apple Vision Pro — and what happens when consumer tech hype outpaces product-market fit.

3 min readRead more

Creators and NFTs: What Four Years Have Taught the Market

Technology

Mar 6, 2022

Creators and NFTs: What Four Years Have Taught the Market

Originally published March 2022 at the NFT market peak. Rebuilt June 2026 as EPR's current reference on what four years have taught creators about the NFT category — from the audience-precedes-platform reality through the security operational discipline through the post-2021 cycle market.

3 min readRead more

Email vs SMS in 2026: One Owned-Audience Stack, Five Sequenced Surfaces

Email Marketing

Mar 4, 2022

Email vs SMS in 2026: One Owned-Audience Stack, Five Sequenced Surfaces

Email and SMS are not competing channels. They are sequenced surfaces inside a single owned-audience stack — different latencies, different open-rate economics, different roles in the customer relationship. The brands compounding run them as one operation.

3 min readRead more

Queen Elizabeth's Camilla Endorsement Actually Worked

Crisis Communications

Mar 3, 2022

Queen Elizabeth's Camilla Endorsement Actually Worked

In February 2022, Queen Elizabeth backed Camilla as Queen Consort before her death seven months later. See why the succession transition never became a crisis.

3 min readRead more