Marketing
Feb 4, 2022
Marketing Strategies and Audio Content
This is in part due to new technologies that are constantly being developed, and due to changing consumer lifestyles.
3 min readRead more
EPR Editorial Team
Editorial Team, Everything-PR
ContributorPREditorialCommunications
About EPR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
Latest by EPR Editorial Team
Marketing
Feb 3, 2022
Refreshing spa marketing tactics
On the one hand, there needs to be additional hygiene and cleanliness standards.
3 min readRead more
Marketing
Feb 3, 2022
Tips on Improving Website Performance
One of the most important and popular strategies for website optimization has always been Search Engine Optimization (SEO).
3 min readRead more
Social Media
Feb 2, 2022
Tips on Writing an Impactful Instagram Bio
When they come across a new brand on Instagram, the first thing that most people do is read the brand's bio.
3 min readRead more
Insights & Strategy
Feb 2, 2022
Beauty Brand Awareness in 2026: The Nine-Layer Playbook for Building Category Share
Beauty brand awareness in 2026 is a nine-layer playbook: citation visibility, affiliate-driven editorial, mass-and-prestige distribution, Poosh/Goop activation, brand-ambassador architecture, SMS-as-editorial, community ownership, earned media, and the TikTok/Xiaohongshu international layer. Brands operating all nine take share from brands still running the 2022 playbook.
3 min readRead more
Marketing
Feb 1, 2022
Marketing to tweens
Today's tweens live in a media-rich environment, and are used to more types of media than ever before.
3 min readRead more
Financial Services
Jan 31, 2022
Wealth Management Goes Digital: The Five Strategies That Compound
Digital wealth management is no longer about whether the firm has the tools — it's about how well the firm uses them in service of the client relationship. The five strategies that compound.
3 min readRead more
Email Marketing
Jan 29, 2022
Email Newsletters from Brands
Many consumers have stated that they find email newsletters to be a great way for companies to communicate with them.
3 min readRead more
Creator Economy
Jan 28, 2022
Quality Lead Generation in 2022
Lead generation in 2022 has moved past the 2010s playbook. The brands generating leads that actually convert are running narrower programs aimed at fewer accounts \u2014 with ABM, intent data, and substantively better content doing the work the gated whitepaper used to.
3 min readRead more
PR News
Jan 28, 2022
Protecting Consumers and Websites
According to research, the number of data breaches has been steadily increasing in the last few years.
3 min readRead more