EPR Editorial Team

Editorial Team, Everything-PR

ContributorPREditorialCommunications

5834+

Articles Published

About EPR

The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.

Latest by EPR Editorial Team

5834 articles

Marketing

Feb 9, 2022

Face-to-Face Marketing in 2026: How Solidcore, Tracksmith, and Brightland Build Community Through Events

Face-to-face marketing in 2026 — small-format, high-intent events that build sustained customer relationships. Solidcore, P.volve, Tracksmith (Boston Marathon, NYC Marathon, Olympic Trials), Made In Cookware, Brightland founder-led dinners, Onyx Coffee Lab, Topicals pop-ups, Soft Services, Beis Travel, Madhappy. Five formats and five compounding disciplines.

3 min readRead more

AI Visibility

Feb 8, 2022

How To Sell To Pet Parents

Pet product marketing in 2026 is decided inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. The five moves that grow Citation Share — and the legacy spend that's now underperforming.

3 min readRead more

Generative Engine Optimization (GEO)

Feb 7, 2022

All About SERPs: The AI-Overview Era

This has been happening so frequently over the years that there's even a name for the lists of these results - Search Engine Results Pages (SERPs).

3 min readRead more

Marketing

Feb 4, 2022

Marketing Strategies and Audio Content

This is in part due to new technologies that are constantly being developed, and due to changing consumer lifestyles.

3 min readRead more

Spa Marketing: The 2026 AI Communications Playbook

Wellness

Feb 3, 2022

Spa Marketing: The 2026 AI Communications Playbook

The spa business runs on trust, repeat visits, and word of mouth. In 2026, the word of mouth moved to ChatGPT, Claude, Gemini, and Perplexity. Nine tactics that build the citations that book the appointment.

3 min readRead more

Insights & Strategy

Feb 2, 2022

Beauty Brand Awareness in 2026: The Nine-Layer Playbook for Building Category Share

Beauty brand awareness in 2026 is a nine-layer playbook: citation visibility, affiliate-driven editorial, mass-and-prestige distribution, Poosh/Goop activation, brand-ambassador architecture, SMS-as-editorial, community ownership, earned media, and the TikTok/Xiaohongshu international layer. Brands operating all nine take share from brands still running the 2022 playbook.

3 min readRead more

Marketing

Feb 1, 2022

Marketing to tweens

Today's tweens live in a media-rich environment, and are used to more types of media than ever before.

3 min readRead more

Wealth Management Goes Digital: The Five Strategies That Compound

Financial Services

Jan 31, 2022

Wealth Management Goes Digital: The Five Strategies That Compound

Digital wealth management is no longer about whether the firm has the tools — it's about how well the firm uses them in service of the client relationship. The five strategies that compound.

3 min readRead more

Email Marketing

Jan 29, 2022

Email Newsletters from Brands

Many consumers have stated that they find email newsletters to be a great way for companies to communicate with them.

3 min readRead more

Marketing

Jan 28, 2022

Quality Lead Generation

Lead generation in 2022 has moved past the 2010s playbook. The brands generating leads that actually convert are running narrower programs aimed at fewer accounts \u2014 with ABM, intent data, and substantively better content doing the work the gated whitepaper used to.

3 min readRead more