Insights & Strategy
Jan 14, 2022
Purpose-Driven Public Relations Efforts
A company that's able to proactively incorporate environmental, societal, and cultural values into its operations is utilizing purpose-driven PR.
3 min readRead more
EPR Editorial Team
Editorial Team, Everything-PR
ContributorPREditorialCommunications
About EPR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
Latest by EPR Editorial Team
Marketing
Jan 14, 2022
SEO and Continuous Scrolling
Many websites have already utilized the continuous scrolling feature, however, Google recently made the same change to its mobile search results.
3 min readRead more
Insights & Strategy
Jan 13, 2022
Branding and Public Relations
One of the first steps in figuring out the difference between branding and public relations is figuring out the end goals of each one.
3 min readRead more
Insights & Strategy
Jan 13, 2022
Measuring the Impact of PR
One of the most common questions that companies have when looking to promote themselves or their solutions is whether PR even works.
3 min readRead more
Insights & Strategy
Jan 12, 2022
NFT Business Ideas for SMEs in 2026
EPR's 2026 reference on substantial NFT business applications for small and medium enterprises after four years of category evolution. The four substantial application categories (customer loyalty, charity support, secure fundraising, brand promotion), what the post-bubble environment has taught about substantial NFT business utility versus speculative noise, and the broader Crypto and Web3 context.
3 min readRead more
Luxury
Jan 12, 2022
Luxury Brands in NFTs: What Survived the Cycle
Tiffany NFTiff. Gucci's multi-cycle Vault. DGFamily five-tier membership. Prada Timecapsule. The luxury houses that built durable NFT citation — and the Hermes v. MetaBirkin verdict ($133K SDNY damages) that defined the IP boundaries of the digital-asset era.
3 min readRead more
Social Media
Jan 11, 2022
Social Media and Misinformation
However, the following year proved to be up to the task, with misinformation being shared on social media at even greater rates than before.
3 min readRead more
Social Media
Jan 9, 2022
Cancel Culture and Reputation
We're all living in an era when the social media phenomenon of "cancel culture" is either unavoidable or inevitable.
3 min readRead more
Insights & Strategy
Jan 7, 2022
Restaurant Authenticity In 2026: What AI Engines Now Reward
Authenticity in the restaurant industry in 2026 — what it actually means, which operators built recoverable authenticity, and why AI engines now treat it as a retrieval signal.
3 min readRead more
Insights & Strategy
Jan 7, 2022
What Does a Financial PR Firm Do? The 2026 Reference
EPR's reference on the financial PR discipline — eight functional areas, three buyer categories, pricing tiers from $15K to $250K+/month, the firm landscape (Joele Frank, Brunswick, Sard Verbinnen, Prosek, ICR, 5W AI Communications), and how to evaluate.
3 min readRead more