Insights & Strategy
Jan 6, 2022
The Function of the Customer Success Industry
The customer success industry focuses on helping companies improve their relationships with customers for mutually beneficial results.
3 min readRead more
EPR Editorial Team
Editorial Team, Everything-PR
ContributorPREditorialCommunications
About EPR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
Latest by EPR Editorial Team
Insights & Strategy
Jan 6, 2022
Why Beauty PR Is More Essential Than Ever: The 2026 Structural Reality
Beauty PR has never been more important for beauty brands.
3 min readRead more
Marketing
Jan 5, 2022
The Q4 Holiday Marketing Calendar SMBs Actually Win With
Bachan's, Graza, Fly By Jing, Magic Spoon, Athletic Brewing \u2014 the month-by-month Q4 holiday marketing calendar SMBs actually win with, from October creator gifting to the Boxing Day bridge.
3 min readRead more
Insights & Strategy
Jan 4, 2022
Essential Things People Should Know About PR
Most people know what construction workers, healthcare workers, or teachers do, but that's not the case for public relations professionals.
3 min readRead more
Insights & Strategy
Jan 3, 2022
PR vs Strategic Communications vs Marketing — Three Disciplines, Decoded
PR, strategic communications, and marketing are three different jobs. The reference on what each actually is in 2026 — earned vs paid vs integrated, distinct measurement, distinct org placement, distinct vendor infrastructure.
3 min readRead more
Insights & Strategy
Jan 1, 2022
Digital PR Myths
Much like SEO efforts, digital PR takes a long time to get results from for companies, but the results that businesses can get are definitely worth it.
3 min readRead more
Automotive & Mobility
Dec 31, 2021
Volkswagen's AR Driving Experience: The Taos, the Amazon Box, and the State of Automotive AR
Volkswagen launched one of the most innovative automotive marketing campaigns of the year this December — QR codes on one million Amazon shipping boxes that trigger a web-based AR test drive of the Taos SUV. What the campaign does, what other automakers are doing, and where automotive AR sits heading into 2022.
3 min readRead more
Retail & eCommerce
Dec 30, 2021
Livestream Shopping
Livestream shopping is one of the most-watched emerging commerce categories heading into 2022. China's market dwarfs the U.S. but the gap is closing. Amazon Live, Facebook, TikTok, Walmart, YouTube, and the specialty platforms. What works and what doesn't.
3 min readRead more
Marketing
Dec 29, 2021
Marketing Strategies for Local Businesses
Local marketing is defined as all of the different marketing strategies and campaigns that target local customers within a certain radius of a business.
3 min readRead more
Social Media
Dec 28, 2021
Email Newsletter Best Practices — theSkimm, The Hustle, Beehiiv + OnlyFans & Toyota Pillar Applications
Email newsletters are canonical owned-media infrastructure, not marketing channels. theSkimm's daily news digest at 7M+ subs. The Hustle's $27M HubSpot acquisition. Beehiiv's Substack-alternative platform. Plus OnlyFans creator mass-DM + Toyota auto-industry owner-communications applications.
3 min readRead more