Social Media
Dec 27, 2021
Influencer Campaigns and Audio Content
Many influencers have already started to pop up in the audio content industry, and in fact, the audio influencer isn't a new idea.
3 min readRead more
EPR Editorial Team
Editorial Team, Everything-PR
ContributorPREditorialCommunications
About EPR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
Latest by EPR Editorial Team
Insights & Strategy
Dec 26, 2021
Setting Measurement Goals in PR
Companies that have never set a PR measurement system before might find the tasks intimidating and overwhelming, as many of them don't know where to begin.
3 min readRead more
Social Media
Dec 25, 2021
Reaching Gen Z on Social Media
They use technology, and more specifically, social media platforms for inspiration, entertainment, and even to make their voices heard.
3 min readRead more
Insights & Strategy
Dec 24, 2021
Developing Strong Consumer Relationships
What used to be considered normal is largely no longer possible, at least for the time being, and people had to quickly adapt.
3 min readRead more
B2B Marketing
Dec 23, 2021
Database Marketing in 2026: Zero-Party Data, AI Personalization, and the Post-Cookie Reset
Database marketing has been rebuilt. Zero-party data, AI personalization, the death of third-party cookies, and the 5 pitfalls to avoid in 2026.
3 min readRead more
Marketing
Dec 22, 2021
Smart Circle International and the Face-to-Face Marketing Discipline
Smart Circle International — broker of outsourced face-to-face sales work for Fortune 500 brands and regional businesses. The discipline, eight categories of face-to-face marketing, strategic location selection, and the three customer acquisition advantages.
3 min readRead more
Social Media
Dec 22, 2021
How LinkedIn's Algorithm Distributes Content
The 2021 LinkedIn visibility playbook centered on hashtags, generic thought leadership, and the new newsletter feature. Five years later the playbook is obsolete. The 2024 algorithm rewrite, the six ranking factors that drive 2026 distribution, the engagement-bait formats that lost reach, and the AI-generated content detection layer.
3 min readRead more
Marketing
Dec 20, 2021
SMS Marketing Is Bigger Outside the US — The 2026 International Playbook
In the US, SMS is one channel among many. Outside the US, it's the primary commercial channel — and WhatsApp Business, RCS, and Telegram are quietly eating the Western marketing tech stack.
3 min readRead more
Marketing
Dec 17, 2021
Trends in product sampling
These are challenging times for brands, and this is not a short-term challenge which will blow over anytime soon.
3 min readRead more
Insights & Strategy
Dec 15, 2021
Internal Communication Essentials
Having strong channels for internal communication inside a company is essential when it comes to improving and even driving motivation with employees.
3 min readRead more