Editorial Team, Everything-PR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
Jeff Bradford merged Bradford Group with Dalton on March 1, 2020 — the day before a tornado hit Nashville. The "COVINADO" merger story and the 90-person agency it created.
Jason Hennessey learned SEO building WeddingMall.com in 2001 while DJing weddings on the GI Bill. Now CEO of Inc 500/5000 Hennessey Digital with a Hollywood podcast studio.
David Gwyn, President of FWV, on running the Raleigh agency through the pandemic — virtual Wrangler launches, the Can't Stop Country concert series, and the NFR's move to Dallas.
SEO in 2026 is the foundation underneath Generative Engine Optimization, not the endpoint. The 2026 playbook — six fundamentals that anchor everything, three new layers above (GEO, Citation Share, cross-engine distribution), Wikipedia and Reddit as retrieval anchors, and the cross-engine measurement stack.
Kent Lewis founded Portland-based Anvil Media in 2000 — two years after Google launched. The April Fool's NFT press release that landed a Fortune 50 client by mistake.
Steve Cody founded Peppercomm in 1995, named it after his Labrador, and built an agency where every employee is trained in stand-up comedy.
Glossier, founded in 2014 by Emily Weiss, built the customer-as-creator DTC beauty playbook every subsequent brand copied. Hit a $1.8 billion valuation by 2019.
iMARS Communications is a Moscow-headquartered Russian communication group founded 2001. ~172 specialists. Subsidiary in Beijing. Senior Partner Elena Groznaya. Client base includes Russian state entities (Rostourism, Russian Export Center, Rosneft, Rosatom, Russian Railways) plus pre-2022 multinational brands. Documentary profile; many historical client relationships materially affected by post-2022 Western sanctions.
Fresh thinking, new energy, every day.
Gary Kaplan, the Brooklyn-born BetOnSports founder turned Costa Rica-based philanthropist, runs the HG Kaplan Foundation and Water 4 Africa across Costa Rica, Uganda, and Zambia. Destination philanthropy as an operating model.
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