Editorial Team, Everything-PR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
NisonCo: the first cannabis-specific PR firm, founded 2013 by Evan Nison. NYC-based. Launched SEO practice 2020. Integrated PR and search for cannabis and adjacent industries.
Hofstra's Lawrence Herbert School of Communication trains students 25 miles from New York City. Chapman's Dodge College sits 40 miles from Los Angeles. Two programs, two markets, one shared focus on placing graduates inside the communications industry.
Even when all of these three needs have differing interests, a good PR professional can balance between them.
Anna Crowe founded bi-coastal Crowe PR after pivoting from a Big 4 accounting auditor role. Offices in NYC, LA, and San Diego serving consumer, tech, hospitality, and professional services.
A PR industry transition study using the November 2020 Biden election as the case. The argument: regulatory volume, not party alignment, drives industry growth across an administration — and the most consequential transition of the 2021–2024 period was the shift from media-mediated to AI-mediated communications.
Branding in 2026 is how AI engines retrieve a brand, not just how consumers remember it. What Glossier and Patagonia teach about identity consistency as a citation moat.
Jason Sulham, VP of Portland, Maine-based Broadreach PR, on running a crisis-specialist agency through the COVID-19 pandemic — and the seat at the table PR earned.
The public service campaign was very clear that citizens should not standby and film an officer in danger.
R-E-S-P-E-C-T: That was the signature song for noted soul singer Aretha Franklin in 1967 and the cornerstone today for successful CMOs who serve consumers.
Priscila Martinez founded The Brand Agency as a female-only, minority-certified firm. Motorola, Amazon Studios, Playboy on the roster. Later rebranded as Vicaria Multicultural.
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