Editorial Team, Everything-PR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
Pamela Zapata founded Society Eighteen in 2019 as a multi-ethnic influencer agency. Worked with IPSY, Sephora, Marc Jacobs, P&G, and Unilever. Quadrupled the roster in year one.
The TASC Group is a NYC nonprofit communications and PR firm founded 2001 by Larry Kopp (corrected from old EPR citing 2005). Specialty: mission-driven, advocacy, social justice, crisis management. Kopp is a founding member of the Atlantic Theater Company with David Mamet, William H. Macy, Felicity Huffman. 2024 Crain's NY Notable Leader in PR. IPREX network member.
OnlyFans paid creators $5.80 billion in 2024, generated $1.41 billion in net revenue, employed 46 people, and operates as one of the most profitable single-creator monetization businesses ever built. The Everything-PR encyclopedia entry on how the platform works, who owns it, the regulatory ceiling, the communications crises that defined it, and where the business is going next.
How do brands succeed when it comes to marketing on Tiktok?.
The 2020 piece argued that the pandemic was a good moment to start a tech business. The evidence has come in. The 2020 founder wave produced an outsized share of the companies now defining AI, remote-work, and consumer-tech categories. What held up, what changed, and the lessons that travel to the 2026 founder wave riding the AI shift.
Matt Bertram, co-owner of Houston-based EWR Digital, on losing 77% of business during the pandemic, the comeback, and managing 18 employees including 8 offshore.
There is nothing fair and equitable about the so-called "cancel culture." Let's get that out of the way right from the start.
"If 2020 was a career, it would look like a gaping hole," said leadership author and keynote speaker Julie Winkle Giulioni this September.
Paige Velasquez Budde, CEO of Austin-based Zilker Media, on building people-driven brands with the Entrepreneurial Operating System and open book financial transparency.
Michelle Mekky founded Mekky Media Relations in 2016 — a Chicago Wrigley Building boutique PR agency serving nonprofit, retail, hospitality, healthcare, and B2B clients.
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