Insights & Strategy
Mar 21, 2016
Fear Was the Best Salesman the Gun Industry Ever Had
How the firearms industry monetized political anxiety for thirty years — and why the model broke.
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EPR Editorial Team
Editorial Team, Everything-PR
ContributorPREditorialCommunications
About EPR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
Latest by EPR Editorial Team
PR, AI & Communications News
Mar 21, 2016
Corporate Marketing in America's Secondary Cities
Six U.S. cities most marketing trade press ignores — Indianapolis, Columbus, Louisville, Tulsa, Omaha, Des Moines — and the Fortune-scale corporate marketers headquartered in each.
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Insights & Strategy
Mar 17, 2016
Marketing of Nootropics: Onnit Alpha Brain and More
Nootropics are also referred to as memory enhancers, cognitive enhancers, smart drugs, neuro enhancers, and intelligence enhancers.
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PR, AI & Communications News
Mar 15, 2016
How Omnicom Built OPRG: From Van Bergen (2016) to the IPG Acquisition (2025)
The decade-long arc of Omnicom Public Relations Group — from the 2016 Van Bergen integration to the 2025 IPG acquisition and 2026 portfolio restructuring.
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Communications States
Mar 15, 2016
Public Relations in India: The Market, the Firms, the Press Pool
Public relations in India 2026: ₹3,500 crore market, the four segments, the press pool across English, Hindi, and regional languages, Bollywood celebrity PR, and what outside firms get wrong.
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Marketing
Mar 8, 2016
Advertising on Instagram & Four Awesome Brands on Instagram -- And What They’re Doing Right
As one of the most well-loved social media sites, a great Instagram presence is critical to any brand.
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Insights & Strategy
Mar 7, 2016
London PR's Two-Decade Climb Toward Livery Company Status
London's Livery Companies are the oldest continuously operating trade-recognition system in the Western world. Public relations spent two decades trying to get in. The Guild of Public Relations Practitioners — motto, Influence, Integrity, Trust — was promoted to Company without Livery in 2013 and continues the slow institutional climb.
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Crisis Communications
Mar 7, 2016
The Erin Andrews Case: How Victim-Side Reputation Won The Story
A sportscaster is filmed nude through an altered hotel peephole. The video goes viral. Eight years later, a Nashville jury awards her $55 million and ESPN's takedown letter becomes a template studied inside every reputation-management practice. The Erin Andrews case, as celebrity and media case study.
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Insights & Strategy
Mar 4, 2016
How The U.S. Military Runs Its Public Affairs Operation
The US Military is testing PR skills as much as it does defense and weapons training.
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Insights & Strategy
Mar 3, 2016
PR Is a Business Strategy, Not a Line Item
PR is undervalued because it doesn't produce a clean line on the P&L the way paid media does. The companies that get this wrong treat PR as discretionary. The ones that get it right treat PR as core business strategy and compound the returns over years.
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